3 Hiring Mistakes to Avoid as a Cannabis Delivery Owner

Lazy team? Unsuccessful business operations –

Being a cannabis delivery owner can be tough. One of the toughest challenges for owners is scaling their business. You need more employees to scale your business & capitalize on our quick growing industry, post-legalization.

Bringing on a new employee can make or break your team. Choosing a new team member is important in the process of maintaining synergy for your entire location. Synergy is what makes dispensaries operate in a smooth and efficient way. Adding a team member benefits you insofar as it is done correctly!

Check out the 3 hiring mistakes to avoid in order to keep your business growing in the right direction and make staffing a breeze!

 

1. Disregarding your team’s synergy.

Your team’s synergy is the backbone of your California Cannabis Delivery.

The cost of hiring a new employee goes beyond face value of adding a team member to your payroll. Potential new-hires should fit your staff and bring value that is consistent with your current staff. The synergy of your staff is oftentimes what draws customer loyalty and if overlooked, can be a downfall to your operations.

Reducing turnover rate by hiring the correct individuals from the start reduces the amount of friction within your staff. Taking the time to add a new member that fits within your ways and blends well with your existing team makes employment transition a lot smoother.

Providing a company culture that fits the “vibe” of your team should be just as important as hiring an individual to begin with. Don’t forget: as a cannabis delivery owner, you set the standards for company culture. 

Related: 4 Quick Tips for Sourcing Products at Your Dispensary

Recruitment and hiring are expensive!

The industry is constantly taking on new forms and a dynamic group of individuals that work well together is oftentimes the key to success. Finding individuals with new ideas and a collaborative attitude to contribute to your existing team may take more time, but should be seen as a long-term investment.

High turnover rates disrupt the synergy that has been generated over a long period of time, resulting in an overall reduction of performance within your location. Taking the recruiting process in a slow fashion can help weed out the potential for turnover, keeping your attention focused on what’s important—helping customers!

Taking your time when hiring the proper individual can yield better results when looking to expand in the future!

 

2. Hiring without future projection in mind? The best cannabis delivery owners prepare. 

Scaling your California cannabis delivery should be strategic!

Cannabis isn’t going anywhere and the attitude should be the same towards your business. Growing your team with the intention of expanding in the future eliminates short-term hires. It also lets your team build together and find a way to promote success on all levels.

Expanding from one location to two or even adding delivery capabilities is a large step for any owner. But the fact of the matter is, that the way you choose to staff during the time of expansion can have a large impact on your new venture’s success. Data doesn’t lie and neither does the performance of your staff. Hiring individuals that are hungry to succeed and have an attitude that is going to contribute to overall greater projects should be a priority as you actively recruit.

It’s easier to scale with individuals that know the ins and outs of your operation than it is to start with a fresh set of faces, hoping for the same outcome. Look for individuals that you see potentially scaling with and ensure that they know about the future plans that you have for each member of your staff!

Hiring with the intent to keep an employee for a long period of time helps build the solid ground that your business needs to grow successfully. Looking at this perspective, it’s easy to see why long-term hiring is important. Giving employees the opportunity to grow professionally by tackling an increased amount of responsibilities comes with the long-term outlook. It creates a pattern of efficiency all the while practicing good SOPs as you scale.

The future of your business depends on the quality of employees and the overall long-term value that they can bring on a day-to-day basis.

Related: A Definitive Guide to Compliance – California Cannabis Dispensaries

 

3. Are you attending local networking events?

Christopher Dell’Olio, CEO & Hilart Abrahamian, COO at WebJoint’s Inaugural California Cannabis Awards in 2018

Networking events are running in abundance with the new movements of the cannabis industry. In places like Los Angeles, these events seem to be held at least once a week with panels ranging anywhere from topic-specific discussions to general mixers for individuals in or interested in the cannabis industry.

Shake hands and make relationships. Attending networking events on a regular basis can help give you an idea of what talent is out there for hire, while making sure that you have an opportunity to engage with individuals in a a face-to-face way prior to a formal interview. This allows for casual conversation that can tease out skillsets and personality traits that might be attractive to your location. 

Getting out to a cannabis networking event gives you the opportunity to find talent that is young and dedicated to the industry while providing a double value point in the form of being able to connect with other professionals that share a passion for cannabis-related business.

Get out to a networking event, shake some hands, and take advantage of the talent that is actively looking to be an acquired asset for your team!

Your Mindset as a Cannabis Delivery Owner is everything!

Expanding your business’ roster is certainly no easy task and doing so should be done with a patient mindset. This is one of the toughest things to do as a cannabis delivery owner. Making sure that each addition to your roster is the “right” fit may seem like a little detail to worry about, but if you want to be the best, you need to hire the best. Be sure to complete the necessary due diligence on candidates, hire for long-term success, and take advantage of networking events when headhunting!

What are some of the biggest hiring mistakes that you’ve made?

Be sure to follow our blog and stay up-to-date on the latest educational articles being released!

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A Definitive Guide to Compliance — California Cannabis Dispensaries

Cannabis Retail Licensing

Cannabis Retail License Types:

  • M: Allows for the sale of cannabis products to those aged 18 or older.
  • A-U: Adult-use license types allow for the sale of cannabis products to adults ages 21 or older.
  • Combo: Allows for both consumer-types to be serviced by one location. The tax regulations pertaining to each consumer-type doesn’t change for those operating under a combination license.

Individuals interested in opening a delivery service must consider the two different licenses that are offered to the public by the BCC. These two license types are broken down into M (Medicinal) and A-U (Adult-Use) licenses.

Those with a class M license may service individuals that have a state-approved MMICP enrollment. MMICP allows for individuals ages 18 and older to engage in the purchasing of cannabis products from retailers without paying the sales & use tax. However, this does not meant that they are exempt from the 15% state excise tax.

A-U license holders may engage in the recreational sale of cannabis products to individuals that are aged 21 and older. These clients must pay the excise tax of 15%, local tax, and sales tax. They are not exempt from taxes in the way that MMICP holders are.

 

Annual License Fees

Associated fees to obtain a cannabis retail license in California.

The latest regulations do not require for the entirety of the annual license fee to be paid until a business license for the applicant has been approved. Moreover, the fees associated with annual licenses have changed and are now based on a tiered system that depends on the amount of estimated annual revenue that is to be made.

 

Zoning:

Regulations state that there mustn’t be a reticle location within 600 feet of a pre-existing school, child care center, youth center, or any location where kids are prevalent in presence. Schools are defined as being limited to that of children in grades 1-12, although kindergartens and pre-school should be considered to fall under this umbrella.

 

Modification of Premises

The modification of any premises must be recorded and submitted to the BCC. This includes, but is not limited to the modification of entryways in a building, relocation of doorways, and serious modifications such as wall creation or removal. To stay safe on and err on the side of caution, be sure to record all of the modifications and have professional diagrams which show the progression of these changes.

Note: The latest regulation changes require submission of a Notification and Request Form, BCC-LIC-027

 

Receiving Shipments

Shipping Manifests are required per BCC regulations.

To accept shipments, cannabis retailers can chose to accept the entirety of a shipment or choose to reject part of the delivery. Goods that are different from what is on the invoice, damaged, or fall under non-compliant practices can be rejected and must be recorded into the METRC system.

 

Staff Requirements

21+ employees only!

Employees of any given retail location must at least 21 years of age or older. Other requirements for staff include the need for an identification badge to be worn at all times by staff. Badges must include the business’ name, license number, first name & employee number, and a color picture of the employee that is at least 1in. wide x 1.5in. tall.

 

Hours of Operation

9am – 10pm are common business hours!

A storefront retailer, or dispensary, must be open no sooner than 6am and finish conducting business on any given day by 10pm. It’s common for retail locations to operate between 9am – 10pm.

 

Limited Access Areas

Limited access areas should be reserved for employees & approved partners.

Limited access areas are to be utilized by employees of any given location and any approved contractor. Customers are not permitted to have access to this area—period.

 

Alarm System

There’s a plethora of commercial-grade alarm companies to choose from.

Must be capable of alerting staff immediately. Alarm features such as motion sensors and audio devices should be considered!

Locks

Commercial-grade locks are required by law!

Must be commercial-grade and non-residential. This means that using a household lock will not fall under regulations. Common practice is to have multiple locks for entrances and exits.

 

Video Cameras

You can never have too many video cameras to protect your dispensary.

Cameras used to monitor the premises must do so 24 hours a day at a minimum of 15 frames per second with a time and date stamp. Cameras should produce an image of 1280×720 pixel quality and be installed in permanent locations which have a 20-foot clear line of sight of each entrance/exit. Perspectives of the cameras should be from both the interior and exterior of the building. Limited access areas must be capable of being sen in video recordings as well as locations where cannabis products are packed, stored, loaded and unloaded for transportation, prepared, or moved on the dispensary premises.

 

Storing Video Surveillance

Videos should be kept for a minimum of 90 days and be housed in a secure, tamper-proof device with the ability of being copied for the BCC at any point in time.

 

Inventory Reconciliation

Consider doing weekly inventory reconciliation to stay up-to-date with purchasing trends while avoiding dispensary and delivery service fines!

A 3% inventory reconciliation buffer of the average monthly sales is acceptable per BCC regulations. Inventory management must be assessed and completed once every 30 days, although regular reconciliation is recommended! Be sure to have backups of every document as BCC inspections may occur at any point.

DISCLAIMER: The materials made available in this resource guide are for informational purposes only and not for the purpose of providing legal advice. You should contact your cannabis attorney to obtain advice with respect to any particular issue or problem!

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4 Regulations Changes for Dispensaries in California

Dispensaries have long been the kings of cannabis and as things turn up during the regulatory transition period, the BCC is slowly inching towards a final set of rules to adhere by. The competition is hotter than ever. Are you prepared to stay compliant and be one step ahead of the rest of the field?

As a storefront retailer, you have the opportunity to make a lasting impression on customers that come into your dispensary and keep them coming back by curating an irresistible experience each and every time. But, you can only do this if you’re a compliant business

Check out these 4 regulations changes for dispensaries in California!

 

A & M Licenses + Attached Fees

Associated fees to obtain a cannabis retail license in California.

Before July 1, 2018, to service both medicinal and recreational customers, two separate applications were required with the attached fees for each being due at the time of application submission. One of the major changes to this process since July 1 is the ability to submit a single application that encompasses both the medical and recreational market with cost of application not being due until the approval of an application.

This not only simplifies the application process for these looking to service both sides of the market, but allows for a little bit more of economic freedom to take place and a smaller overhead for any potential business owner.

Be sure to specify which category of business—A-U, Medical, or both—you’d like to participate in on your application!

 

Security Personnel Age Requirements

Dispensary security staff must be 21 or older.

The old regulations on security personnel didn’t have a set age limit or qualification for staff. This meant that almost anyone you hired over the age of 18 years old could play a part of your security team.

But those were the good old days; things are different now!

The BCC has ramped these requirements up to a minimum age requirement of 21 years of age and made it mandatory for all security personnel to be licensed/ accredited by the Bureau of Security and Investigative Services.

This is unfortunate for those under the age of 21, but there is something to be said about the level of maturity that comes with life experience and the 3 years of difference in age. As someone 21 and older, you not only are of age to legally consume cannabis (at will) but are capable of dealing with any legal situation that might arise at your dispensary.

After all, you wouldn’t want to leave the security of your business in the hands of someone that is bound to be younger than the majority of your customers, would you? Make sure your dispensary security is adequately aged and fit to perform whatever duty is necessary.

Related: 5 Simple Compliance Violations Dispensaries Don’t Really Think About

 

Cannabis Goods Display Limitations

Cannabis goods displays cannot be sold to consumers in CA dispensaries.

11 months ago, your customer could walk into your dispensary and pick out any jar of cannabis they wanted to smell or touch with the expectation of being sold what was about to be weighed out in front of them. Well, those days are long gone and the BCC has made it very clear that there are display standards to uphold when customers come into your location.

Check out our simple do’s and dont’s for cannabis displays below:

Do:

Ensure that cannabis not used for displays is locked and inaccessible to the general public.

-Display cannabis and report the display as use in METRC.

-Allow customers to smell samples and get hand-on with what they are going to purchase.

-Dispose of all cannabis on display in accordance to regulations.

Don’t:

-Sell cannabis that isn’t pre-packaged.

-Give samples to customers in-store.

-Sell the display package to a customer even if its the last one on shelves—this is a blatant violation and is sure to get a fine tacked onto your monthly expenses.

In a nutshell, cannabis can be displayed insofar as it is not to be offered for retail sales at any point. Cannabis not for display that is intended to be sold should be stored in a way that is not obtainable by the general public.

 

Verifying Customer Age. Every Time.

A-U customers must be 21 years of age or older while medicinal patients can be 18+

Each customer needs to be checked in at the front of your dispensary on each visit. Age requirements are 21+ for recreational users while those holding a valid MMID card can be 18 years of age and older. Appropriate forms of identification are state or government issued forms of identification including driver’s licenses and passports.

Checking in customers is a basic requirement that has been set by the BCC and the importance of this goes beyond just the regulations. Checking in customers works in more ways than just staying compliant. It helps keep track of the amount of foot traffic your dispensary is generating, resulting in an accumulation of wealth in data that should be used to your marketing department’s advantage.

Related: A Definitive Guide to Compliance — California Cannabis Dispensaries

 

The BCC doesn’t play around…

One slight hiccup can send your cannabis business tumbling.

Breaking down the cannabis regulations in California is a lot like trying to keep up with a toddler that is making their mind up at the dinner table—exhausting. Our goal is to provide you with an easy-to-digest list of the essentials that make your business run seamlessly in a time where everyone is struggling to understand the BCC changes.

Related: A Definitive Guide to Compliance — California Cannabis Dispensaries

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3 Reasons Cannabis Delivery Services Fail to Retain Customers

Cannabis Delivery Services are racing to the top –

Cannabis delivery services are always looking to go out of their way to curate a unique purchasing experience and retain their customers. 

It’s apparent that brands are taking over the industry with a high demand and being able to provide the customer with the products they are looking for can help you maintain a central position in the game of delivery services. The race to the top is “on” with the consolidation of businesses and the limited amount of market share that California has to offer.

Make sure you avoid the following 3 mistakes to be the best delivery service in your area.

The best cannabis delivery services make it easy to contact their drivers.

Tookan’s demo interface highlights unique features such as dispatch management, driver communication, and real-time tracking.

As a consumer, it makes little sense to use a delivery service if you have to guess when your delivery driver may arrive with the product that you’ve ordered. Eliminating the issue of not being able to communicate in real-time with drivers can truly be the deciding factor as to whether or not a customer chooses to use your business again.

Safety is a large concern for an industry that has been deemed a “cash-only” industry. The comfort and safety of your customers and staff should take a central position in the way that you choose to run operations. Real-time communications between consumer and driver allow for safe transactions to take place with the guessing game being eliminated from the process.

Is this an issue you’re trying to fix?

Check out what Tookan has to offer! Tookan gives dispatch centers the ability to see delivery driver locations in real-time and track each delivery vehicle as it progresses on routes. Decreasing the risk by way of providing a means to communicate with drivers and create a consumer-driver dialogue, Tookan has changed the way that cannabis delivery services operate. Adding to that, the software company puts a date & time stamp on every order received as well as each completed task which makes staying compliant that much easier.

Related: 7 Questions to Ask When Purchasing Software for Your Cannabis Delivery Service

Driver kit is not sufficiently kept!

Let’s cut to the chase with this one—your driver inventory kit should NEVER let down a customer. This means that drivers should keep a live inventory ledger of the product that they are carrying not only to be sure that they can fulfill the requested order but stay compliant by making live adjustments to the quantity of products being carried. Delivery services that ignore this simple part of being in business are ultimately the ones that lose customers just as fast as they were gained.

Customers that aren’t capable of being serviced due to a driver lacking stock in their driver kit is a blatant “no-no” that can be easily avoided. Unfulfilled orders clearly result in a loss of revenue and influence customers to find a delivery service that consistently delivers on their promise.

Make sure your drivers are always stocked with your best selling product as delivery service customer loyalty comes down to blowing your customer’s expectations out of the water!

Not offering a loyalty system as a Cannabis Delivery Service? 

Rewards programs are a vital asset to customer retention for cannabis delivery services.

Establishing a rewards system in the form of a customer loyalty program is a common way of retaining customers that is oftentimes overlooked.

Try offering tiered rewards systems that have realistic and tangible prizes for returning customers. Loyalty points give you the opportunity to engage customers in a way that is personal and builds upon an established relationship between your business and clientele.

Providing realistic and tangible rewards in order to promote a sense of urgency makes loyalty systems pay for themselves. The premise of rewards systems is not only to retain customers, but do so in a way that provides value for the customers and centers a customer’s autonomy to redeem the points that they have earned. For additional details on the types of rewards systems that you can offer your customers, check out our article on Successfully Implementing a Rewards Program for Your Cannabis Delivery Service.
Loyalty programs have the ability to maintain the relationship you have previously established with your customer in ways that others can’t!

Deliveries are the true winners!

Cannabis delivery services are the future of the industry. Being able to provide your customers with a satisfactory experience is no easy task, but can be completed with each sale processed by establishing a clear method of communication, ensuring that driver kits include what customers want, and offering a loyalty system that users can easily understand.

Give us some of your delivery service “best practices” by commenting below!

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Customer Service Best Practices for Your Cannabis Delivery Service

Great cannabis delivery customer service increases the chances customers spend more money –

Cannabis delivery customer service is the driving force behind your retail location’s success. Going above and beyond the expectations of your customers is sure to keep your retail operation as a standout choice, which creates customer loyalty while increasing the overall outreach of your location. Word-of-mouth marketing is highly effective and top-notch customer service will definitely spark the conversation between customers and friends.

Make sure that you’re creating an experience that’s tough to forget by implementing these 5 customer service best practices into your daily operations.

Fun facts, solid information.

WebJoint’s resource guides keep everyone from operators to consumers up-to-date on regulation changes.

Providing great cannabis delivery customer service starts with giving customers every reason to come back. The other is by ensuring that you have consistent branding throughout the entirety of your operation. Having a team that carries forward an attitude that looks to blow your customer’s mind each time they walk in is one way to rise to the top. Operating with the attitude of being able to provide your customers with accurate and new information every time they visit, not only shows your attention to detail with recent developments, but can make your location a centerpiece for educational content.

Providing your customers with information on where the product they are interested in comes from, who grows it, extracts it, and the brand’s core values is important to providing a customer experience! Facts on the brands you carry are easy to attain and show a deeper appreciation for the impact that a product may have on an individual’s life.

Customers go to dispensaries for a particular experience as much as they visit to purchase their favorite brand’s product. Being able to improve their connection to the industry in a way that provides them with some sort of educational value goes above and beyond seeing them as a means to an end—and believe me, they’ll know it!

 

Create a customer relationship, not just a transaction.

Repeat customers are the backbone of your CA cannabis delivery service.

Providing your customer with new information that’ll either improve or reinforce their understanding of the way the cannabis industry works is one way to stat to build a relationship with that customer. Other ways that are effective, begin with understanding why they are in your retail location to begin with. Is it a medical reason? Recreational enjoyment? First-time consumership that looks to dive into the world of legal cannabis?

Customer retention gives your cannabis delivery the upper hand as you have the ability to track purchase habits and follow up with the results or improvement of conditions the a customer may be treating in a medicinal way. In recreational cases, a customer relationship might touch upon new products that align with the customer interests.

Stay on top of it and keep notes on customers in order to engage them in a raw, human-to-human way

 

Maintain a welcoming environment for your cannabis delivery service.

Customer success comes down to consumers feeling like they are a part of your retail family.

We’ve previously covered the importance of branding your delivery service in a way that creates an environment that is welcoming for each customer; now let’s touch upon a few other important aspects.

Your overall branding starts with the logo that you create and the relationship between your logo and the core values of your company. With that being said, having a logo is more important than just creating something that looks good and has little-to-no thought process behind the meaning. From the logo to the aesthetic appeal of your location with color palette, furniture, and apparel, creating an environment that is easy to understand has a significant impact.

Music that fits the “vibe” of your location is one way to work on the subconscious level of the consumer, allowing for the energy in the room to stay high and positive. Your location’s vibe is everything and little factors add up to provide big value.

Be sure to keep branding consistent and take the time to think about the meaning behind selected colors, music, and furniture.

Great cannabis delivery customer service involves following up with your customers!

Suggested cannabis products are a collective effort. Consumer feedback is key to a successful operation.

Understanding what customers are looking for starts with engaging your customer in a way that creates an open line of communication. Following up with customers and potential clients isn’t just an effective sales method, but shows that as a fellow community member in the cannabis space, your staff is paying attention to the important aspects of providing alternative medical and recreational choices to the general public.

Use patient data and purchase history to your advantage from a point-of-sale that provides you with accurate sales reports on-the-fly. Following up to make sure that what your customer purchased the last time they were in was satisfactory, will make your customers understand that you care about their overall satisfaction.

Personal relationships and connections to your customer base raises the bar for competitors in your area while maintaining and improving customer relationships.

 

Keep your menu up-to-date.

Moxie 710’s eCommerce provides real-time information on available products.

There is a multitude of ways to negatively affect your cannabis delivery customer service. One of the top ways to disappoint a customer is to lack the item they are looking for. This means that updated online menus are an absolute must while giving your customer the ability to order directly from your website.

Unconverted sales due to low stock are not only easily avoidable but are one way to deter your customers from returning to your location. Retail locations that are able to get what a customer wants, time and time again, provide a seamless experience while capitalizing on consistent revenue. Maintain an eye on the level of your menu items and convert sales by being able to fulfill requested orders.

The facts are simple: you disappoint customers when they visit your store & you can’t provide what they want—stop this problem in its tracks and be sure to keep an accurate menu of items in stock.

 

Customer loyalty matters.

Creating customer loyalty for your retail operation comes down to curating an experience for your customers each time they visit. In a world where cannabis brands are getting set to take over the entirety of marketshare, standing out as a location that provides an unforgettable experience for the customer is pertinent to the success of your delivery service!

What’s your take on providing the ultimate cannabis delivery customer service?

Comment below!

Related: A Definitive Guide to Compliance — California Cannabis Dispensaries

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6 Ways Cannabis eCommerce Can Increase Sales for Your Delivery

Cannabis eCommerce shops are popular now more than ever. 

Going direct to consumers with a cannabis eCommerce shop is growing in popularity. Having a delivery service automatically gives you an upper hand in being able to convert sales as you can provide a quick and efficient way for consumers to get their favorite cannabis products. Having a website is critical to the success of your delivery service. Websites are the bread and butter of raising awareness around your brand and you know what they say, “nothing escapes the internet.”

As a delivery service, your primary goal is not only to make money, but to streamline the way that a customer places orders. Think about it—it’s incredibly rare for someone not to have a mobile device that they use to buy things on. Whether that is clothing, food, or cannabis. On average, delivery services with a website are capable of producing a 20% increase in sales. Why?

 

Online Ordering Creates Increased Sales

WebJoint’s clients have the ability to take orders directly from their .com website.

Online ordering is hands-down the easiest way of getting the goods that you are looking for. The digital age has centered online ordering as the go-to method for making sales. The reason Amazon seems to have “taken over the world” is because of how quick and painless it is to use their website.

Cannabis is no different and as a delivery service, being able to take orders online increases the amount of sales that you can process which means that you are bringing in more money than you previously were capable of. E-commerce helps give customers more access to cannabis goods while streamlining the purchasing process.

Related: 7 Questions to Ask When Purchasing Software for Your Cannabis Delivery Service

 

Purchasing Habits Can Be Tracked

WebJoint’s POS works to give you cannabis analytics that are accurate and easy to use.

What you do with sales data matters. Setting up a website for your delivery service comes with positives that extend beyond increasing the amount of orders that you can process. E-commerce allows you to track data points such as the average amount that your customers spend, how frequently they are purchasing products, and what they are purchasing.

Using this data to improve your day-to-day operations gives you the ability to analyze what changes need to be made to your inventory and more importantly, give you a fool-proof way of adjusting your marketing tactics. It’s a fact that retaining a customer is easier than finds getting a new one so be sure to use your sales data to re-market to specific customer groups.

Related: Using Data to Maximize Cannabis Delivery Service Efficiency

 

Customers Know How to Contact You

Why make your customers guess about business hours, product details, and general questions?

A big problem with the majority of delivery services is the inability to be contacted by consumers that have questions about products, setting up delivery, and overall general communication. By having a website, clients no longer have to wonder about how to communicate with your business. This means that customers can experience a heightened level of customer service and choose your delivery service over a competitor’s.

If customers can’t contact you with questions, chances are they are moving onto the next delivery service that carries the same products that you do—make sure that you retain these customers by providing them with the necessary ways of contacting you. Common methods include a hotline, text messaging, and having a chat widget directly on the website.

Related: Growing Your Manufacturing Business by Aviva Spectrum

 

Your Delivery Service Can Be Found on Google

Cannabis delivery services found on Google are capable of servicing consumers in a consistent way.

It’s safe to say that the majority of the population knows how to use google for internet searches. By having a website, you can be sure to show up in these searches and work on the SEO of your business. SEO relates directly to your website’s ranking in google searches and believe it or not, this is an incredibly useful tool that a website provides you with.

Raising brand awareness starts with your website and funnels into social media that can then be used to link to your website and begin taking orders. Having a loyal following is sure-fire way of rising to the top!

 

The Internet Has a Global Reach

Cannabis is a global topic of discussion – don’t miss out on becoming a top-notch delivery service.

The internet is an international database of information. Take advantage of the fact that websites can be seen from anywhere around the world by establishing a website that highlights your core values, best practices, and tells your company’s story. Control the narrative of your company and show the world that your delivery service is a top-notch choice that everyone should strive to be like.

 

Free Cannabis eCommerce Shops Eliminate the Barrier to Entry

Your website is the key to cannabis delivery service success!

If cost is prohibiting you from creating a website, rest assured in knowing that free website builders are available to use! Although there may not be a severe level of customization offered with free services, having a basic website is better than not having one at all. The barrier to entry with free sites is quite literally only relevant to whether or not you want to make the effort to create a website.

 

Don’t believe in cannabis eCommerce? You’re losing!

Falling short of the annual revenue that you want to generate due to not having a website in the digital age is unacceptable. Websites can provide you with insightful analytics, boost awareness of your brand, and give customers the tools they need to effectively communicate with you. E-commerce today is by far one of the most essential tools that you need to have in order to succeed in this industry.

Create a website and watch your business grow!

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3 Basic Details to Know About the Brands Your Cannabis Delivery Service Carries

The cannabis brands you carry can make or break your business –

There’s what seems like an infinite amount of brands entering the cannabis market right now and it’s important, now more than ever, to be able to accurately explain to your customers how these brands differ from one another. In a similar way to common goods, cannabis can be vetted and is being bought in a new way—with the ethics and messaging of brands being taken into close consideration.

The implementation of seed-to-sale software for California’s regulated market has forced brands to wear their core values on their sleeve. What customers look for in products, is not only about the best quality, but also about the best methods of sourcing the product. If following, seed-to-sale implementation with METRC has opened the doors for a variety of products to be explored based on the brand’s practices, oftentimes stemming from their core values! The result is a new-age of cannabis that centers mindful consumption.

Mindful consumption of cannabis is on the rise and these are 3 important questions that your staff should be able to answer about the brands you stock!

 

How do they grow or extract their products?

Lowell Herb Co. takes an artisanal approach to growing cannabis.

Different growing techniques are one aspect of the industry that customers are showing an increased interest in. To name a few: Indoor, outdoor, organic, non-organic, soil, and hydroponic are methods that are used to cultivate cannabis.

Cultivation practices that center small-batch techniques are perfect for the mindful consumer that is interested in boutique brands. These smaller brands not only offer an increased ROI due to the simple principle of supply and demand, but also offer customers to choose a brand with a mission statement they want to support.

Aligning a customer’s values to that of a brand creates a new avenue of the purchasing process that should be taken advantage of.

The same can be said about concentrate products that are in high demand. Different extraction methods such as using CO2 and the difference between nug and trim runs are a few methods to stay well-versed on. Clients looking for a certain type of concentrate may be surprised that a companies’ methods are comparable to another brand’s, suddenly yielding an opportunity to expand options.

It’s pretty simple: large-scale operations may put out a quality product, but not align with the ethics and values that a customer believes should be supported. Small-batch goods may not appeal to the customers that are interested in large-scale, consistent availability of a product. This is not to say that one is better than the other, but instead that these are factors that contribute to a customer’s purchasing decision.

Keeping your staff up-to-date on the different methods adds to the customer experience and overall ability to retain them as a repeat client.

Related: 7 Questions to Ask When Purchasing Software for Your Cannabis Delivery Service

 

What are the core values of the company?

Moxie 710 looks to set industry standards for extract cannabis products.

The ethics of a brand and the value this brings to the industry is part of the new-age paradigm shift that is occurring. In the same way that consumers are mindful of the products they purchase, cannabis consumers are starting to understand that the same principle can be carried over when making purchases!

A company’s core values are the bread and butter of their operating practices. Mindful consumers might be interested in hearing about these values as they translate into the quality of the product that is being offered. It also gives the customers an opportunity to find causes they would like to support or tap into an identity that a brand looks to portray.

The core values of any given brand is reflected in the type of packaging they use. Opting for renewable and sustainable methods is one avenue of core values that illustrates, for example, the importance of environmental issues on a micro scale.

Related: 5 Questions Customers Will Ask That Your Cannabis Delivery Service Staff Should be Able to Answer

Supporting small business is nothing new and the emotional connection that consumers make to particular brands results in brand loyalty while providing a constant factor that influences future consumer choices.

 

Where is their primary location?

There’s no question where LA Kush resides.

Supporting local businesses is an important new-age approach to buying products. Customers looking to contribute to local brands should be guided into knowing about the geographical location of goods they are looking to purchase, which in turn influences the scope of products that might be of interest to them.

But there’s more than just explaining that a brand is from a particular area. The terroir of a region provides a source of information that consumers might adhere to. The variety of flavors, environmental influence on growing, and regional differences are noticeable to the connoisseurs of the bunch. In short, different geographical locations can produce different flavors due to the influence that the environment helps play a part of.

The origins of a cannabis product such as it’s location taps into the age-old practice of examining fine wines. In a similar way that wines carry territorial traits that are picked out by specialists, cannabis too has particular traits that can only be found in specific areas of the world. Strains take on traits as generational growing practices are passed down, creating unique characteristics that are the signature of a particular region.

This is just one example of how location may influence purchasing habits.

Indoor and outdoor growing techniques are oftentimes central to weather-permitting locations and this too can be an indicator that your customers look for. Outdoor brands coming from the Mendocino Triangle, for example, are primarily grown outdoor under the sun, taking terroir and naturalistic practices to the purest level.

Location can help consumers identify with the current cannabis scene in their area and for those with greater experience, helps promote that “signature” trait that is being looked for.

 

What matters to you?

Cannabis brands are popping up left and right, each with their own persona, core values, and methods of cultivation. This information, if not given to your customers by staff, is left up to the marketing team of the brand in question. Having information on these 3 details of each brand you carry not only allows for you to show your customers something new, but shows that your staff takes their job seriously.

Related: A Definitive Guide to Compliance — California Cannabis Dispensaries

Don’t miss out on the opportunity to blow away your customers and answer questions with a level of complexity that centers their needs!

Comment below and let us know what works best for you!

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