How to Implement A Customer Loyalty Program for Your Cannabis Delivery

What is Customer Loyalty?

Customer loyalty is one of the most important aspects of building a great cannabis delivery service. It’s a fact that retaining customers is 5x easier than having to search for a new one (Hubspot). Taking advantage of this in creative ways such as the implementation of a rewards program can upgrade your delivery service’s offerings, resulting in conversion to sales!

Cannabis delivery services are changing the way that the industry operates. By providing customers with products in a simplified, efficient way means that customers aren’t inconvenienced when performing their day-to-day activities.

Perhaps one of the oldest tricks in the book—providing customers with an incentive to come back to your business—helps build a bond and reciprocal relationship between customer and delivery service. At the end of the day, creating a rewards program comes down to the type of reward system you want to offer and the emotional enticement that you’re looking to target.

 

How a rewards program makes your business stand out and reinforces customer loyalty –

Your rewards program can make packages fly off shelves.

The slew of businesses that offer the same brands that you offer means that customers have the ability to use whichever delivery service is most convenient. So how do you keep a customer coming back? Using a simple to understand and realistic rewards program that puts the value of your customer’s time at the forefront of their experience!

Staying ahead of the competition is a difficult task in an arena with limited marketshare. Hands down, the driving force to a rewards program is customer satisfaction. Happy customers are sure to tell their friends about a great experience and those friends more times than not, will soon find their way to your businesses. This word-of-mouth marketing is incredibly valuable to your business and should be a target that is aimed for with each interaction.

Reward programs keep the attention on your business as a source of reliable product while giving incentives for customers to return, resulting in a heightened sense of loyalty. Customers buy into a brand or business because of the emotional connection they feel with a given group of personnel and the uniform experience that is provided. This bond, when paired with a seamless experience and customer rewards program maintains your position as a top source for cannabis products.

Related: 7 Questions to Ask When Purchasing Software for Your Cannabis Delivery Service

 

Rewards programs prioritize your customer relationship

Moxie 710 uses WebJoint’s Brand Platform to register customers and shop directly on their website.

Explore the endless benefits of starting a digital points reward system that can be banked by the customer to save up for something of a higher value. Looking to offer tiered rewards? Try a system that can be purchased with various perks at or awards from the start. Looking for exclusivity or a way to engage the customer on a more personal level? Use patient appreciation days or “members only” rewards program that invites your customers to high-end, exclusive events that give value by way of promoting brand interaction with guests and the opportunity to network.

Rewards programs work so long as your customer feels like they are receiving equal value in return for the monetary value they bring to your business.

Providing realistic and tangible rewards in order to promote a sense of urgency makes loyalty systems pay for themselves. Think of how useless it would be to create a rewards program with unrealistic expectations and ROI for your customer. Organizing a reward program that is effective comes down to providing value to your customers, loyalty to your delivery service, and bringing in new consumers.

Related: Customer Service Best Practices for Your Dispensary

 

Rewards programs legitimize your brand

Canndescent’s Instagram comments are a point-in-case example of customer loyalty.

A single enjoyable customer experience has the ability to bring in revenue based on word-of-mouth and posting on social media. This plays right into offering an incentive that keeps customers returning to your cannabis business.

Brands that use social media in an effective way that listens to their audience are highly successful. Oftentimes providing fans on Instagram with t-shirts, stickers, hats, and useful branded “swag” allows for your brand to be worn anywhere around the world. The outreach possibilities through social media are limitless!

Word of mouth marketing is an effective tactic and with the ability to post pictures, videos, and reviews on an international platform, customers know what value this has. Loyal customers that refer friends on social media, take word of mouth marketing into their own hands & accesses a much larger audience.

Related: The Do’s and Dont’s of Cannabis Loyalty Programs by Sonia Luna

 

Types of awards that benefit you and takes customer loyalty to a new level

WebJoint’s POS gives you the ability to create rewards programs and customize coupons.

Ultimately, the type of reward system that you establish will be based on more than just a single factor. One of the most important factors is whether or not the program you implement provides reciprocal value between your customers and delivery service. If customers don’t see value in your program, they simply wont use it! Customer satisfaction goes hand-in-hand with value being offered so give your customers something they can’t resist by implementing the following programs!

1. Points Rewards Build on Your Customer’s Loyalty

One of the most common ways of retaining customers and creating loyalty to your delivery service is to offer a points system for purchases made. Like with anything else, there’s a right and a wrong way to implementing this rewards system.

Do:

-Stay compliant and remember laws on giveaways for cannabis goods.

-Make points simple and easy to understand ie. $1 spent = 1 point earned.

-Include swag and branded material as part of available rewards for marketing purposes.

-Update customers on their status with a text message each time they make a purchase.

Don’t:

-Forget to report to METRC.

-Create unrealistic, intangible goals for rewards.

-Change the terms of redeeming points without notifying your customers.

-Allow your customer’s points to go unredeemed!

Points systems rely on a sense of anticipation that is created for the next time a customer purchases product from your delivery service. Give them a subtle reason to continue to use your service over a competitor by offering an effective points rewards system.

2. Tiered Rewards Aim at Variable Offerings

Loyalty rewards programs are grounded in the ability to create a balance of desired product and realistic attainment of the rewards offered. By offering benefits at the early stages of the program, tiered rewards systems depend on the initial “hook” that sets up your customer to return time and time again.

In the cannabis industry, this could mean a product at a discounted amount or an add-on to the purchase order at a reduced fee. A delivery service might be able to offer a tiered rewards system that guarantees product delivery within 30 minutes of ordering, an express method of ordering, or even a unique experience that makes their investment worth more at the start.

This methodology of rewards offered to customers helps provide an initial incentive that is retained as the customer continues to use your delivery service over a competitor.

3. “Members Only Rewards”

As humans, it’s in our nature to gravitate towards things that make us feel good. Rewards make us feel good and so does exclusive membership to businesses that promote a certain degree of stature.

“Members only” rewards programs give you the ability to offer perks such as sneak peeks into new facilities, invites to brand parties and networking events, and perhaps an inside look at the newest developments of your delivery service. Weekend barbecues for members, patient appreciation days, and discounts on brands that you have partnerships with are all ways that “members only” discounts might be effective in generating revenue for your delivery service.

Blow customers’ minds!

Jungle Boys‘ Instagram comments tell you everything you need to know about setting customer loyalty standards.

Loyal customers are bound to recruit new customers and in this way, giving them something of value out of the gate works to your advantage. We’ve listed 3 highly effective methods of offering loyalty programs that are sure to create customer loyalty.

Related: A Definitive Guide to Compliance — California Cannabis Dispensaries

What are some of the unique ways that you’ve retained consumers?

Comment below!

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Hardware Integrity 101 for Your California Cannabis Delivery Service

The ball is in your court –

Selecting the perfect cannabis delivery hardware that your retail location is going to use to process sales is a difficult process. You have to think about the style of labels you’re looking to print, the aesthetic appeal that a cash drawer has, whether you’re going to use a tablet or computer to process sales, and forms of payment that you are going to offer.

The integrity of your hardware is something that you shouldn’t ever have to think twice about. Partnering with correct hardware delves into variables like processing time for transactions, streamlining operations, and ease of onboarding for your staff.

Your cannabis point-of-sale is the workhorse of your cannabis retail location. Not only can your point-of-sale supply you with the necessary reports on individual staff performance, but it can also accurately provide you with raw data on inventory management, sales & compliance reports, and really prove to be one of the most valuable tools in your retail location.

Check out these tips for ensuring that your hardware selection has the integrity that you need to rise to the top as one of the top locations for consumers to get cannabis.

 

Cannabis Delivery Hardware: Tablets

iPads are a popular and dependable choice for tablets!

It’s no question that tablets are by far one of the top choices for retailers to use to run daily operations. The ability to transport a tablet in an easy way that requires minimal effort, makes tablets the clear front-runner in the decision-making process. Not only are tablets easy to transport, but most are also user-friendly and operate in an intuitive way.

Tablets have a minimal approach to the amount of training that needs to take place to make each staff member a “pro” at using the device. Other factors to take into consideration are the amount of memory that your device has readily available as well as the amount of RAM that can be used to multitask and ensure smooth operation.

Make sure that your dispensary is ready to process sales by choosing a tab that works with your point-of-sale and is compatible with the other necessary hardware!

Related: 3 Hiring Mistakes to Avoid for Your Cannabis Dispensary

 

Cannabis Delivery Hardware: Label Makers & Receipt Printers

Starmicronics is a highly sought after label maker company that integrates with WebJoint’s POS.

Label makers & receipt printers are vital tools to keeping operations neatly organized. Organization in a retail location is incredibly important for a multiplicity of reasons. Among the top is the fact that UDID’s for each product need to be made and receipts with particular warnings and tax breakdowns need to leave with each customer.

Not all label makers are created equal and not all may mesh well with the aesthetic identity of your retail location’s branding the way that others do. Maintaining a consistent message with the branding of your retail location can make a world of difference in the approach that your customers. Choosing a label maker and receipt printer that doesn’t stick out like a sore thumb is a small, but close attention to detail that is sure to maintain the vibe of your location.

 

Cannabis Delivery Hardware: Barcode Scanners

Scanners should be capable of reading METRC UDID tags and product labels.

Barcode scanners can be used to scan each batch when it enters your facility, each product as it’s checked into inventory, and again when it is sold to the consumer. In this way, barcode scanners are an essential tool to the successful operation of your dispensary. By producing a simple and intuitive way of making sales, barcode scanners have become the pinnacle of tools, when used with working software, to keep track of all products.

On top of this fact, barcode scanners minimize the amount of manual labor that has to be done to enter UDIDs of each product by hand. This means that here is a reduction in the amount of potential errors that can be made by a staff member. As the BCC begins to check in on licensed dispensaries, it’s critical to have a neatly organized set of data to present that is free of errors. Errors mean penalties and penalties put your business at risk for closure. METRC requires that a UDID is put on each product from seed-to-sale—don’t miss out on the

Make sure that your barcode scanners are not only top-of-the-line, but are compatible with the point-of-sale that you are using.

 

Digital Payment Options

alt thirty six gives consumers the option to use cryptocurrency instead of cash, debit & credit cards.

The cash-only days of cannabis purchasing are over. This isn’t to say that debit cards and credit cards are the only method of offering cashless payment options. In fact, using debit and credit cards through payment processing isn’t suggested. Stories of accounts being frozen and assets being held by the bank of choice run rampant throughout the industry. So what’s the preferred method? Using cryptocurrency.

Cryptocurrency is unregulated by the federal government, meaning that all transactions appear on a bank statement as a purchasing of cryptocurrency. Being capable of bypassing federal regulations allows for efficient transactions to take place while minimizing the amount of cash that has to be used to make cannabis purchases. The cash-only cannabis industry suffers in terms of safety and efficiency.

Alt thirty six, a cryptocurrency platform that uses DASH as a payment option has taken the initiative in offering cash alternatives for the cannabis industry. Unlike Bitcoin which is subject to market fluctuation and volatility, DASH transfer almost immediately from Fiat to crypto and then back into fiat after the merchant has processed a sale. This immediate transaction gives customers the option to use emerging technology and eliminate the hassle of being restricted only to cash.

Using cryptocurrency allows for businesses to bypass the stringent federal regulations on centralized banking that is currently running rampant throughout the industry. In this way, cryptocurrency not only gives your business the ability to capitalize on efficient forms of payment options but takes your branding to the “next level.”

Choose Wisely!

The hardware you choose to incorporate into daily operations shouldn’t add stress to the way that you process sales. The integrity of the hardware that you choose in your retail location should be able to streamline operations and maintain an easy-to-use attitude for your business. This means that you oftentimes “get what you pay for” and choosing cheap hardware can jeopardize your ability to make sales from time-to-time. Do your research, choose hardware with good reviews, and take the time to learn the ins and outs of the chosen technology so as to use it in an optimal way!

Related: A Definitive Guide to Compliance — California Cannabis Dispensaries

What are some of the companies and models of hardware that you use to run your retail operation?

Comment Below!

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4 Obligations of a California Cannabis Delivery Service Inventory Manager

Compliance isn’t easy, but it’s a cannabis inventory manager’s main responsibility –

Getting a cannabis business license is an exciting time for any potential business owner. Although exciting, thinking of the amount of revenue that your business is going to generate can cause you to lose sight of some of the risks that need to be mitigated throughout day-to-day operations. This is where a cannabis inventory manager comes in.

Your staff is the backbone of your business and hiring a a top-notch staff capable of wearing many hats is vital. Recruiting more-than-qualified employees such as dispatch manager, delivery driver, and cannabis inventory managers is the new norm and can save your business from a whirlwind of potential fines and legal trouble.

 

Non-compliance WILL kill your business

WebJoint is METRC Certified and capable of sending the necessary reports to stay compliant.

Compliance isn’t a simple task in any industry, with cannabis being no different. We’ve previously covered the importance of maintaining a culture of compliance and while nothing has changed, we’d like to add a little bit more to the importance of staying compliant. Regulations seem to change on a daily basis and while the METRC system that is required for seed-to-sale tracking isn’t “live” yet, things are more complicated than ever.

Maintaining a proper inventory helps profit margins stay in the positive and ensure that stock isn’t running in abundance, creating a problem for keeping the product without having moved what was on your premises previously.

This is the cannabis industry—it’s regulated and regulated in some weird ways—be a part of the change in a way that protects your customer and business.

Related: A Definitive Guide to Compliance — California Cannabis Dispensaries

 

Give your customers a variety in every category.

Customers may not know exactly what they want – Moxie 710 gives them options based on their needs by partnering with WebJoint.

Keeping up with the latest retail trends isn’t easy—but as a cannabis inventory manager, it’s entirely necessary. Creating an open line of communication with your delivery drivers and “front of the house” staff to see what products are trending will give you a better of idea of what needs to be stocked and how frequently.

Staying one step ahead of the game starts with being able to provide your customers with the flower, concentrate, edible, tincture, and topical brands they want. Losing revenue due to not having a product available not only makes you lose a sale, but could potentially be an overall deal breaker for your customer, forcing them to find the product they want elsewhere.

We think it’s better to be one step ahead of the game and talk to your staff about the most recent trending products from top-notch brands in the industry. Who else, besides your staff knows about the recent trends?

Stay on it!

Related: 7 Questions to Ask When Purchasing Software for Your Cannabis Delivery Service

 

Use point-of-sale data to keep inventory trends on point!

Dispensary data can influence inventory decisions and brand selection for ultimate success.

Data from your delivery service point-of-sale should be your best friend when making decisions on how frequently to re-stock your shelves. Your point-of-sale can provide you with a full history of patient purchases, revealing habits that deserve increased attention. Being able to effectively communicate with your distributors and layout a plan for the next couple of deliveries helps nip a problem in the butt before it has the opportunity to begin. By using data and detailed sales reports, you can organize driver kits with pinpoint accuracy, never missing out on an opportunity to service a customer.

Accurate point-of-sale numbers help to make sure that you aren’t stocking up on too much product, either! Consumer patterns change quickly and if you are stocking an overabundance of a product that isn’t part of the latest trend, you are forced to move this product at a rate that is lower than what you initially projected.

Use the data points provided by your POS to maintain the proper level of inventory and continue to satisfy the wants of your customers.

Related: 5 Simple Compliance Violations Dispensaries Don’t Think About

 

A cannabis inventory manager must be organized!

Manual data tracking is a thing of the past. Choose a POS that does this digitally!

Let’s put this into a cannabis situation: there’s organized and then there’s “the BCC is knocking” organized.

If you can’t keep your inventory room organized, how do you expect to keep your business on the right track? As an inventory manager, setting an example for the rest of your staff should be a top priority. What should be a no-brainer is actually one of the most common mistakes that takes place in cannabis businesses—keeping stock rooms organized.

Keeping a clean and well-organized inventory room is an absolute must for those looking to be on top and push the boundaries of “norms” in terms of inventory management. Aim to be the cleanest, well-organized delivery service that the BCC has ever seen.

Losing inventory or misplacing it is subject to investigation from the BCC, which can land your business in a position to deal with fines and potential suspension. The BCC takes inventory management very seriously and is arguably one of its top priorities. METRC-integration not only allows for the track-and-trace of every product, but in reporting to METRC, requires for any discrepancy of inventory to have a justifying reason behind it.

Avoid the possibilities of losing product or misplacing it by doing routine storage maintenance and inventory reconciliation. A proactive attitude can go a long way and keep your delivery service’s head above water.

 

Audit! Audit! Audit!

BCC audits with organized reports are quick and painless.

Compliance is a matter of being on top of the ball and making sure that you do everything in your power to maintain the appropriate culture in your workplace. This includes making sure that you are completing mandatory inventory adjustments and reconciliation when they need to occur. It also means that you should double-check all of the necessary security measures, hardware maintenance, and staff knowledge base as regulations are being finalized.

Auditing your stock is one way of staying compliant with the other falling on the shoulders of your staff to maintain a culture of compliance.

Related: Overview of 2018 Cannabis Delivery Regulations, Taxes by Aviva Spectrum

Proactive auditing and enlisting your staff to lend a hand can be a crucial difference in the way that your day-to-day operations take place. Your staff should be capable of more than performing the role of being a delivery driver—they ought to do so in a compliant way. This means making sure that they know to double check their shipping manifests, delivery routes, driver kits, and having all of the necessary paperwork to keep them legal while on the job. After all, audits for all aspects of compliance are critical.

 

Cannabis inventory managers are essential!

WebJoint’s inventory management is easy to read and intuitive to use.

The job of an inventory manager is certainly no easy task and while the industry is still adjusting to regulations changes, it’s no surprise that having an inventory manager and compliance officer has become the new norm.

From making sure that inventory is neatly organized to maintaining the integrity of your delivery service staff, the job of an inventory manager requires pinpoint attention to detail. Responsibilities of an inventory manager go far beyond just making sure that you have the right inventory when you need it and encompasses a certain level of proficiency in being organized while holding your staff to a level of performance that is sure to make your delivery service stand out against the competition.

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4 Signs You’re Using the Wrong Cannabis Point-of-Sale for Your Delivery

Every cannabis point-of-sale software is different.

There are many different cannabis point-of-sale software systems out on the market right now. Each comes with its own advantages and disadvantages depending on the type of retail business you operate. 

Your cannabis point-of-sale system is the technological foundation for your business, so this is a big decision you need to get right. 

Ask yourself, are you a delivery service? Yes. Is there a chance you are using a dispensary point-of-sale software for your delivery operation? Yes. Is that a problem? Absolutely.

Cannabis delivery services have unique pain points, requiring solutions that are often missing in your typical dispensary point-of-sale system. 

If you’re using a point-of-sale system that exhibits these 4 signs, it’s time to switch to a cannabis delivery point-of-sale software system.

Related: 7 Questions to Ask When Purchasing Software for Your Cannabis Delivery Service

I. Your cannabis point-of-sale lacks a METRC integration!

cannabis delivery software - metrc integration

METRC is the chosen platform for California’s CCTT.

METRC is the State of California’s seed-to-sale, track-and-trace system. All businesses in the cannabis industry need to utilize METRC in order to track seeds, clones, individual cannabis products, and batches from the time in which they are conceived to the time in which a consumer buys them. Your point-of-sale system should automatically report to METRC. This means that partnering with a point-of-sale that lacks METRC certification and does not have the capabilities of automatically tracking batches as they enter your inventory is not maximizing the potential of your business.

Let’s be clear here—keeping a culture of compliance is everything in a regulated market. METRC integration is absolutely necessary. Without METRC integration, the State of California‘s Bureau of Cannabis Control has no way of ensuring that you are keeping track of all sales and has no way of acknowledging that your product has been laboratory tested per BCC regulations. Make sure that when you are partnering with a point-of-sale system, that METRC certification is fulfilled.

Related: A Definitive Guide to Compliance – California Dispensaries 

II. Your cannabis point-of-sale is not capable of automatic delivery dispatching.

Two-communication and automated dispatch is made easy by using our Fleet App.

Delivery services are mandated per the BCC to have automated GPS location on each and every single delivery vehicle that is utilized within the business. What this means is that all drivers must be able to be tracked in real-time and the location of each driver to be recorded as deliveries are completed. That’s not only to keep you compliant, but is an accurate way to ensure that the safety of your drivers and customers is well taken care of. The cannabis industry is certainly a dangerous one considering the fact that cash is the only method of payment that is technically allowed currently.

With the lack of central banking systems available for the cannabis industry in the state of California, delivery services are forced to not only accept large amounts of cash from consumers but also carry this large amount of cash with them throughout the duration of their delivery. 

Making sure that you partner with a point-of-sale system that keeps you up-to-date with your dispatch limitations and dispatch requirements could make a world of difference to the success of your cannabis delivery service.

Related: 4 Things to Look for in a Cannabis Accounting Firm

III. Your cannabis point-of-sale lacks proper delivery inventory management – big problem!

A sleek & intuitive back-end makes inventory management a breeze!

Poor inventory management is one way to make sure that your California cannabis delivery service fails to operate at its maximum potential. Inventory management is the most important aspect of delivery service success.

Not only must you manage your inventory across your facilities, you need to manage the inventory across all of your delivery drivers! This is a recipe for disaster — if you have 10 drivers on the field and you need to manage all the inventory they carry in their driver kits simultaneously, you’re bound to make an error. (An error that can cost you tons of cash in compliance violations, by the way.) 

As a cannabis delivery service, make sure the point-of-sale software you choose supports the following with regard to inventory management:

  • Driver Kit Management & Templates
  • The Centralized Inventory Model (Pizza Delivery Model)
  • The Kit Model (Ice Cream Truck Model)
  • Hybrid Model 
  • Splitting/Moving Packages
  • Vehicle Management
  • Comprehensive Inventory Reconciliation

All these tools are essential to ensure you’re accurately tracking each and every product that flows through your operation. Being able to account for all of your inventory and produce inventory reports on demand is crucial, especially when state authorities audit your business. If your existing point-of-sale is lacking these tools, you will experience bottlenecks and slower delivery times. 

Related: 4 Obligations of a California Cannabis Delivery Service Inventory Manager

IV. Your cannabis point-of-sale has confusing & inaccurate sales reports!

Sales reports don’t have to complicate your California cannabis delivery service.

What’s the point of partnering with a point-of-sale system if you are not getting the mandatory analytics and necessary tools that are needed to successfully run your business in an optimal way? With this being said, it’s ultimately up to you as to which analytics and metrics are the most important to track for your California cannabis delivery service, but basic reports such as daily sales reports, tax reports, inventory & staff management, and performance reports and number of customers Serviced on a daily basis, are all examples of reports that can shift and optimize the operations of your delivery service.

Partnering with a point-of-sale system that automatically generates these reports for you at the click of a button instead of manually entering CSV data eliminates the possibility of costly errors. Make sure that your point-of-sale system can generate these reports and offer various options for illustrated reports. Such illustrations and forms of reports include, but are not limited to: bar graphs, pie charts, and bell curves. These reports should be easy to understand, aesthetically pleasing and ultimately give you any in-depth look at your day-to-day operations.

V. You can’t Geofence or create delivery zones.

What is Geofencing? Why does it matter to delivery services? Well, geofencing is being able to draw a digital zone on a map. It matters to delivery services because, with geofencing, you can create custom drawn delivery zones. This allows your drivers to be especially efficient. Implementing delivery zones makes for incredible customer experience as well. With zones, the products your customers see on your website are always available for immediate delivery.

Having the ability to produce delivery zones streamlines delivery logistics. You’ll always know who is assigned where and your point-of-sale will always know which driver to send the order to. This is a huge time saver for your business. You can expect to double your operational efficiency with the automation benefits of this kind of feature. Be sure your existing point-of-sale has this feature. Otherwise, it’s time to switch!

It’s ultimately up to you!

Choosing a point-of-sale partner to use for your California cannabis delivery service is no easy task. If you are partnered up with a delivery service point-of-sale that doesn’t include the features listed above, you might want to reconsider the method in which you are processing sales. It’s important to note that all-in-one cannabis solutions for delivery services do exist. WebJoint is one of those solutions. 

Still wondering why you should switch? 

Find your answers here.

Related: The Future of Cannabis Banking by Aviva Spectrum

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5 Questions Customers Will Ask Your Cannabis Delivery Service Staff

Spread your knowledge with your cannabis delivery staff –

A new customer’s first time using a cannabis delivery service can be overwhelming. There is a huge variety of available products, different methods of growing, and quality factors to consider when buying products. New customers might use your website to search for interesting products and end up with questions. Delivering a satisfactory answer can make a world of difference in the customer’s experience. All customers should be taken care of with clear attention and given the best information to make educated purchases of cannabis. An informed answer that is constructed with the customer’s best interest in mind lays the foundation for an important understanding of how cannabis works. Make sure your cannabis delivery staff is ready to answer the following 5 questions!
 

Your cannabis delivery staff should know how you are sourcing your products.

Henry’s Original takes transparency to new heights.

Some customers care more than others about where cannabis products come from. These mindful customers may just be curious about more information on what they are buying, who grew their plant material, where it was grown, and techniques used to make sure that what they are purchasing is both safe and effective. Being capable of explaining a company’s ethos or core values can really bring value to your customer’s experience. You should have the knowledge on this and your cannabis delivery staff should be able to clearly explain how your company sources product. This shows that you as a business not only cares about your customers, but also helps consumers understand why a product is best for them. Pointing out organic products that are grown in small-batch farms might appeal to a more mindful customer whereas mass-produced and popular strains might appeal to those looking at the scale of the industry. A stark juxtaposition gives your clients the ability to gather an idea of just how many aspects of cannabis there are to consider! Perhaps, it might be an interesting “homework” assignment to give to your delivery drivers or in-house support staff to task them with due diligence on the products. But in doing so, this includes the backstory of brands and the core values that brands feel are important to spread. Not only do brands appreciate the due diligence, but your customers are sure to appreciate an experience that takes their questions into attentive consideration. Being knowledgeable about the core values of a company help make a sale and take the customer’s interest into consideration.

 

 

What are THC and CBD ratios?

The major difference between THC and CBD is a critically important piece of information that can make or break the decision-making process for customers. Explaining that THC is the active molecule that creates psychoactivity while CBD is known to be used for its medicinal benefits is a must! At the end of the day, cannabis is a substance that has been historically put into context in negative ways. Riding this wave and flipping the script starts with educating the customers on the advantages or disadvantages of using THC and CBD-dominant products. Explaining how THC and CBD work in combination with one another educates your customer and opens the discussion to the effects of varying ratios. Not everyone is looking for psychoactivity and being able to explain THC and CBD ratios is a unique way of laying out the options! Here’s something to think about—how bad would a customer’s experience bet they’re looking for CBD and are misguided to consume THC products by a rep of your company?

 

Is this going to get me high?

This incredibly common question for cannabis delivery staff. This is oftentimes a main concern for people that want to experience cannabis the “right way.” Time and time again, people have a story about being too high after not using cannabis in the proper way and having a negative experience that has produced some hesitance. Take the time to explain that cannabis should be used slowly to begin with, slowly increasing doses as needed. This protects your customer and is a way of preserving the integrity of your cannabis delivery service while giving necessary education on potency, dosages, mg, etc. Simply breaking down the fact that products vary in THC content is a way that can provide a framework for your customers to work with. For those looking to avoid a large psychoactive effect, products with low THC levels might be the way to go! Customers should understand the experience they are going to get from each product and your staff should focus on making suggestions based on the needs of each client. Related: 5 Regulation Changes for California Cannabis Delivery Services

 

What is that pine smell? Terpenes in a nutshell.

The first thing your customer will do is smell flower – educate them on what makes that smell special.

The first thing that people do when handed a cannabis product like flower is put it to their nose and inhale. Oftentimes pointing out familiar smells such as pine or lemon, customers talk about terpenes without realizing they are essential to cannabis. So spread the beans on terpenes! Giving your customers a base level of understanding terpenes not only provides a fun fact that they can take to their friends, but paves the way to an enjoyable purchasing experience in the present and future. In the world of cannabis, terpenes are everything. Terpenes are complicated so a good way of providing information on them is to offer handouts and graphic illustrations that break down the information slowly. Give your customer a terpene hand out and be prepared to follow up the discussion the next time they place an order!

 

How do I consume this?

Kiva Confections is known for their wide variety of infused chocolates, gummies, and mints!

With a variety of delivery methods offered to the community by brands in the cannabis industry, each with a different focus and effect, it’s easy to understand how a consumer can be confused about the method of consumption that is needed for each product to be effective. The various methods such as inhalation, ingestion, topical, and sublingual are all aspects of cannabis consumption that your budtenders should be well-versed in. There is a huge amount of customers that look to use cannabis for its comparability to a health & wellness supplement, but are worried about testing positive on a drug test. The answer to this question can be a tricky one and unless you can guarantee an answer that you are confident is sure to maintain the customer’s best interest, shouldn’t be used to influence a sale. A customer’s livelihood and job is oftentimes the source of this question as some simply can’t afford to fail an employment drug test. One way of answering this question might be to acknowledge the fact that cannabis products come in different formulations and with different amounts of THC and CBD. Some trace amounts of THC are known to fly “below the radar” while CBD isn’t typically what is tested for in drug tests. Giving autonomy to your customer and providing an honest answer that admits to the possibilities of testing positive is perhaps the best way to go abut answering this question. Customers should feel like they understand this possibility and make choices based on the information you give them.Education for your cannabis delivery staff really matters.

James Henry SF takes pride in being a thought leader in the cannabis industry.

Your employees are oftentimes the only source of information that customers have on cannabis. Staff needs to be able to answer these questions in a satisfactory way. Educating someone on cannabis is a marathon, not a sprint. This is important to point out to your customers as people in this industry are constantly learning something new and collaborating to share information with one another. Years’ worth of accumulated knowledge simply can’t be given to customers in a single visit so provide them with the necessary resources to gain information on the topic as they wish!

Related: A Definitive Guide to Compliance — California Cannabis Dispensaries What are some of the common questions we missed? Comment below!

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7 Questions to Ask When Purchasing Cannabis Delivery Software

Your Cannabis Delivery Software Eases Your Operations

If you own a delivery service, you need to protect your investment by adhering to the set of guidelines provided by the Bureau of Cannabis Control (BCC). One way of doing this is by selecting an adequate cannabis delivery software system that gives owners the ability to manage inventory in real time, track sales, and ensure that delivery drivers are located in an efficient manner.

In an industry where cash is (forcibly) king, POS systems can accurately keep a count on the amount of revenue being brought into your cannabis delivery service while holding management and drivers accountable. What’s more is that POS systems aid in streamlining the amount of manual work, resulting in a decreased probability in compliance violations. This gives you, as a delivery owner, the ability to focus on what’s important—sustaining cash flow and building solid relationships with your customers. Delivery drivers stay on the road longer while freeing up your time to enforce relationships with brands and potential customers.

With over 15 different POS companies offering cannabis software, choosing a single POS can be difficult, but it is important. Here’s 7 crucial questions to ask when shopping around for a POS to ensure you choose the best software for your cannabis business.

 

How is the cannabis delivery software keeping you compliant?

Source: METRC, Franwell

Is the cannabis delivery software METRC certified?

There’s no faster way to receive fines, have your license suspended, or completely lose your right to operate than by avoiding the important task of staying compliant with METRC. One aspect of staying compliant is fulfilling the mandatory METRC-integration. The POS system you choose must be capable of sending live reports for inventory adjustments, reconciliation, and your sales to keep you in good legal standing.

METRC is the state-mandated track-and-trace system that all business owners must report to. POS systems that don’t integrate with METRC should not be on your radar. One mistake with METRC reporting can land you in hot water with the BCC, threatening your business.

Without POS, manual reporting is time-consuming and can invite countless errors. Inventory management eases the pressure of maintaining your stock rooms. With pre-packaged cannabis goods adhering to new package and labeling regulations, it’s especially important to keep your packages in order. Packages left behind in stock rooms can negatively affect your overall income and skew inventory adjustments. Batches that stay in your inventory are potential money-makers being wasted and product that might be in demand; keep track of it with an automated POS.

Data doesn’t lie. Avoid inventory adjustment fines by choosing a POS system that automates reporting and provides you with the necessary reports. These include, but are not limited to: 14-day inventory reconciliation, sales breakdowns, and customer info reports. Think about it! No more CSV files for sales reports, customer data, or inventory.

Related: 3 Reasons Cannabis Delivery Services Fail to Retain Customers

 

Can you automatically dispatch deliveries?

WebJoint’s integration with Tookan gives California cannabis delivery services the tools they need to keep a culture of compliance.

 

What about tracking driver inventory with cannabis delivery software?

Maintaining a live ledger of the driver’s kit in real-time is not only a BCC regulation, but is an essential way of streamlining operations. What’s more is that your point-of-sale partner should be able to automatically dispatch orders to drivers as they are placed, resulting in no orders being missed and overall sales increasing on a day-to-day basis.

Delivery dispatch is also one aspect of the new-era cannabis industry that allows for convenience to take a front and center seat as things develop. Companies like Tookan enable businesses and consumers to have real-time communication with drivers while providing a platform that allows for deliveries to be tracked on-the-fly. This is an increase in safety while reinforcing that cannabis is moving in a legitimate direction. The result is cannabis delivery that looks and feels like a legitimate transaction while putting a consumer’s mind at ease!

Be sure to cover all aspects of your delivery service by choosing a POS that provides automated delivery dispatch and a live inventory ledger.

 

What do you do with my business and patient data?

WebJoint takes pride in protecting our client data and will never market to your consumer database.

You’re not marketing to my customers, are you?

Your data is a collection of years’ worth of accumulated reports and transactions. It’s valuable; not just to you, but also to your point-of-sale partner. It needs to be protected. Partnering with a POS that doesn’t utilize your data to their own advantage by marketing to your customers is incredibly important. Your data can be used to redirect marketing from POS systems and in-turn, cause your business to suffer by converting your customers to one of their own.

POS systems that stay under the radar, respect your data, and help you utilize it to your advantage are the easy no-brainer winners of the bunch. Be sure that your data is being kept within your business.

Storing your data isn’t only important for METRC reporting and integration, but also for sake of your own business records. Data storage comes down to 2 categories: cloud-based and local storage.

Cloud-based storage provides a virtual way of storing your records. Capable of being accessed from just about any internet-activated device, storing your files on a cloud offers a convenient method that gives you unlimited possibilities of access. Security for your delivery service files is another method of protecting your overall investment. Cloud-based storage is centralized on a virtual server which is hosted by external companies that make adding reports easy. Convenience takes a new approach by decreasing the amount of physical hardware needed to ensure the safety of your records.

The second method of saving data to consider when buying a POS is by using a standard, physical hard drive. Although not as convenient as being able to access your information from any location, physical hard drives allow for worries surrounding the volatility of virtual technology to dissipate. Being able to plug in your hard drive directly to your POS allows for physical storage and transfer of files to take place.

 

What is onboarding for the cannabis delivery software like?

Getting onto WebJoint’s point-of-sale is a fast & easy experience.

How easy is your POS to use for our employees?

A simple user experience not only saves time by streamlining commands, but also increases the rate at which you conduct business. Reducing time allows for your delivery drivers to make drop-offs quickly and efficiently. Customers can be impressed by a frictionless system which not only shows appreciation for their limit on daily time, but by being courteous in simplifying the purchase process.

Driver efficiency is key to customer satisfaction and provides an overall better customer experience.

Related: Using Data to Maximize Cannabis Delivery Service Efficiency

Drivers are the backbone to a delivery service and are the intermediary between customer cash and cannabis goods.  Friction equals more effort and more effort equals time lost. Reducing the amount of time it takes to process orders “on the go” creates a steady stream of income and places priority on what keeps you afloat—increasing sales.

Be sure that your POS system makes the best of your time and moves your business in a way that promotes improvement. Simple to use and easy to learn keeps the attention on helping customers and moving product.

 

E-Commerce and Online Ordering

Moxie 710’s eCommerce is built by WebJoint and can take orders directly from consumers.

The Power of E-Commerce

Maximizing your business’ potential by creating a simple-to-use e-commerce website that can take online orders is an asset to your business. Professionalization of your cannabis business will increase orders, generate additional revenue, and ultimately create delivery service loyalty.

Texting a delivery service to place orders not only makes your business look illegitimate but makes it a hassle for your customers to get what they want, when they want it. In an expedient world where just about everything takes place on a mobile device, tapping into this realm of business should be central to selecting a POS system.

Websites that are integrated directly with your menu items, product descriptions, and different categories of cannabis products are essential for delivery success. There’re fewer ways to make customer experiences more intuitive than to give them access to your full available menu. With a point-of-sale that processes mobile orders, delivery services can capitalize on marketshare.

Online consumption of goods and services takes your business to the next level and legitimizes your company while keeping the offering process to a minimum. Partner with an all-in-one point-of-sale that gives you this freedom!

 

How reliable is your point-of-sale?

Your point-of-sale should ease the pressure of daily operations.

Don’t lose time to problem-ridden software!

Few things are worse than dealing with unreliable software. Putting your business at risk with faulty hardware and “down time” to fix the issue is something that no business owner should have to deal with. Customer support is a huge part of point-of-sale system integration that should be considered. The purpose of using a point-of-sale is to make money, not lose it. Look out for faulty software that’ll waste your time and your customer’s.

Is your server secure enough to run your operation?

Server reliability is a mandatory asset of point-of-sale systems that needs to be closely examined. Your POS should be incredibly stable and be able to guarantee an “uptime” that can guarantee the success of your business. As a point-of-sale is your breadwinner and main method of reporting sales, tracking inventory, and managing staff, you can’t afford to deal with a broken system. Make sure your system is on a secure server such as Amazon Web Services that also encrypts your data to increase security and increase guaranteed “uptime.”

Hardware Selection

Maintaining records of your sales history is not only important for legal purposes, but also for reviewing your business’ reports.Your POS system should offer a simple and intuitive way of reviewing sales, tracking deliveries, and ensuring that inventory adjustment take place in an efficient manner.

Hardware that makes purchases easier includes, but is not limited to: barcode & ID scanners, tablets, and label printers. Be sure to choose a POS system that seamlessly integrates with hardware of your choice.

Sales Tracking

Revenue reports are a way to make sure your business is staying profitable. Tracking sales is by far one of the most important ways of tracking performance. Tracking sales performance by customer and the overall amount of income they bring to your business, can be a vital tool to assess inventory and adjust your options to the demand of customers.

Look for a POS that allows you to instantly access sales reports at the end of the day and influence your decision-making skills with the ultimate goal of maintaining a solid relationship with your customers.

Compliance Alerts

Daily limits on the amount of cannabis goods that can be sold to individuals can help keep compliance in order. POS systems that offer this have your best interest in mind. Other compliance alerts to consider are age verification, medical recommendation validation, hours of operation, and laboratory results.

Related: 4 Obligations of a California Cannabis Delivery Service Inventory Manager

 

What is the cost of your software?

Economic viability keeps you in business, right?

POS systems should make you money, not break the bank! Monthly payment structures or yearly payment plans are amongst the most common. Ideally, software should consistently work in your favor.

Aside from curating an enjoyable experience for your drivers and customers, your job as a delivery service owner is to generate revenue.

It’s no secret that an increase in revenue allows you to strategically expand your outreach.

POS systems don’t have to be outright expensive and they certainly shouldn’t add stress to your daily operations due to price. Consider options that don’t hurt your business, but instead want to be part of your success!

Free software like WebJoint’s, takes your best interest into consideration and works to make you money!

WebJoint takes pride in connecting the cannabis industry by offering software to delivery and dispensary owners alike. Generating revenue and curating a seamless experience for customer access to cannabis goods takes a top priority.

Simplifying the user experience and administrative duties such as reporting to METRC, tracking sales, and providing real-time delivery driver location, WebJoint is a frontrunner in available choices for POS systems.

 

Be Part of the Conversation!

What are some ways that point-of-sale systems have made running your business successful?

Comment below!

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Using Cannabis Delivery Data to Maximize Efficiency

Your cannabis delivery data will carry your business to new heights.

Understanding your cannabis delivery data is essential to growing as a business.

Cannabis deliveries are founded on the ability to provide an efficient way of purchasing cannabis products. The fact that you can pull out your cell phone, open an app, place an order for cannabis, and have it delivered to your door is quite amazing. It’s the future of the industry. And what better time to take advantage of this than right now?

Dive into the world of data for delivery services and discover ways that using data can work to your business’ success!

Related: 7 Questions to Ask When Purchasing Software for Your Cannabis Delivery Service

Sales Reports

Data doesn’t lie. Use POS reports to optimize day-to-day cannabis operations.

  1. Probably one of the most important pieces of data that you collect, sales reports not only allow you to asses the current state of your delivery service’s income, but also creates a fool proof way of identifying purchasing habits.

Daily sales reports are to be integrated with METRC, but aren’t only used to figure out the amount of sales that you complete on any given day.

Using sales reports to make informed decisions on your inventory management techniques relates to the ability to increase profitability by adjusting stock of products that are moving quickly. Products that are flying off shelves should be seen as an opportunity to capitalize on the demand of the market while liquidating stock that is holding up the potential for revenue to be made.

Data can reveal some shocking patterns as to what products are holding up profit and need to be moved in a way that effectively promotes your business’ success.

Geographical location and patterns associated with the purchasing of products give you the upper hand in making future projections on inventory decisions like what product to stock more of, product that needs to be liquidated, and future trends. Stocking your favorite brands and best selling product is one way to make sure you’re on the right track!

Related: Breaking Down CA Cannabis Taxes to Your Customers

 

Do your driver kits include everything that might be needed?

Cannabis delivery service driver kits can have a maximum retail value of $5000 in California.

It makes no sense for delivery drivers to be unprepared for any given situation they might encounter.

Making sure your delivery drivers are ready to complete orders as they come in can be made simple with the ability to track common patterns in purchase orders by geographical location. This also helps you diversify your inventory in ways that are appealing to customers by are. What’s more is that tracking common purchasing patterns can help generate an idea of the way in which cannabis goods are priced to sell. Economic basics of supply and demand take a more-than-literal approach to solving the issue of being readily prepared.

Tracking metrics that relate directly to the amount fo sales being made and the category of each sale creates a wide database of numerical value that can be turned into monetary value should your drivers be prepared for all deliveries.

Surely you’ve experienced a situation where an order has been placed and your delivery driver doesn’t have the necessary product to fulfill the order successfully. This stops when data is taken from a main source and broken down into valuable bits of information.

The result is the ability to automatically dispatch divers with the necessary goods, placing special emphasis on proactive efforts, not react ones.

Make sure your driver kits are ready on a daily basis and have what your customers are asking for.

 

Tracking Customer Information

Breaking down consumer purchasing habits is made easy with WebJoint’s daily reports.

Demographics can play out to be an important point of data that should be looked at to adjust the total bandwidth that your delivery service can cover. Details from time of deliveries, geographical location, and purchasing habits of repeat customers can be used to make decisions that take your company’s best interest into consideration.

A complete breakdown of your customer’s demographics can give you a better idea of the marketing tactics that should take a front seat in your daily operations. Customer data gives you an idea on age, location, and spending habits. Use it!

With drivers able to spend 30 minutes of free time away from your central location, you can accurately project where purchases are going to be made based on the time of day. Staying ahead of the game by dispatching drivers to the area that orders are coming from gives you an advantage of servicing an area in a quick and efficient manner!

Related: 3 Reasons California Cannabis Delivery Services Fail to Retain Customers

 

Cannabis Delivery Data opens countless doors.

At the end of the day, your goal is to generate profit in an efficient manner. This can be done by using the tools at your disposal and by far one of the most important tools at your disposal is the data that your business collects on a daily basis. Recent market trends shift and being able to capitalize on these shifts when they occur is a key to success!

Related: A Definitive Guide to Compliance — California Cannabis Dispensaries

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3 Reasons Cannabis Delivery Services Fail to Retain Customers

Cannabis Delivery Services are racing to the top –

Cannabis delivery services are always looking to go out of their way to curate a unique purchasing experience and retain their customers. 

It’s apparent that brands are taking over the industry with a high demand and being able to provide the customer with the products they are looking for can help you maintain a central position in the game of delivery services. The race to the top is “on” with the consolidation of businesses and the limited amount of market share that California has to offer.

Make sure you avoid the following 3 mistakes to be the best delivery service in your area.

The best cannabis delivery services make it easy to contact their drivers.

Tookan’s demo interface highlights unique features such as dispatch management, driver communication, and real-time tracking.

As a consumer, it makes little sense to use a delivery service if you have to guess when your delivery driver may arrive with the product that you’ve ordered. Eliminating the issue of not being able to communicate in real-time with drivers can truly be the deciding factor as to whether or not a customer chooses to use your business again.

Safety is a large concern for an industry that has been deemed a “cash-only” industry. The comfort and safety of your customers and staff should take a central position in the way that you choose to run operations. Real-time communications between consumer and driver allow for safe transactions to take place with the guessing game being eliminated from the process.

Is this an issue you’re trying to fix?

Check out what Tookan has to offer! Tookan gives dispatch centers the ability to see delivery driver locations in real-time and track each delivery vehicle as it progresses on routes. Decreasing the risk by way of providing a means to communicate with drivers and create a consumer-driver dialogue, Tookan has changed the way that cannabis delivery services operate. Adding to that, the software company puts a date & time stamp on every order received as well as each completed task which makes staying compliant that much easier.

Related: 7 Questions to Ask When Purchasing Software for Your Cannabis Delivery Service

Driver kit is not sufficiently kept!

Let’s cut to the chase with this one—your driver inventory kit should NEVER let down a customer. This means that drivers should keep a live inventory ledger of the product that they are carrying not only to be sure that they can fulfill the requested order but stay compliant by making live adjustments to the quantity of products being carried. Delivery services that ignore this simple part of being in business are ultimately the ones that lose customers just as fast as they were gained.

Customers that aren’t capable of being serviced due to a driver lacking stock in their driver kit is a blatant “no-no” that can be easily avoided. Unfulfilled orders clearly result in a loss of revenue and influence customers to find a delivery service that consistently delivers on their promise.

Make sure your drivers are always stocked with your best selling product as delivery service customer loyalty comes down to blowing your customer’s expectations out of the water!

Not offering a loyalty system as a Cannabis Delivery Service? 

Rewards programs are a vital asset to customer retention for cannabis delivery services.

Establishing a rewards system in the form of a customer loyalty program is a common way of retaining customers that is oftentimes overlooked.

Try offering tiered rewards systems that have realistic and tangible prizes for returning customers. Loyalty points give you the opportunity to engage customers in a way that is personal and builds upon an established relationship between your business and clientele.

Providing realistic and tangible rewards in order to promote a sense of urgency makes loyalty systems pay for themselves. The premise of rewards systems is not only to retain customers, but do so in a way that provides value for the customers and centers a customer’s autonomy to redeem the points that they have earned. For additional details on the types of rewards systems that you can offer your customers, check out our article on Successfully Implementing a Rewards Program for Your Cannabis Delivery Service.
Loyalty programs have the ability to maintain the relationship you have previously established with your customer in ways that others can’t!

Deliveries are the true winners!

Cannabis delivery services are the future of the industry. Being able to provide your customers with a satisfactory experience is no easy task, but can be completed with each sale processed by establishing a clear method of communication, ensuring that driver kits include what customers want, and offering a loyalty system that users can easily understand.

Give us some of your delivery service “best practices” by commenting below!

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Customer Service Best Practices for Your Cannabis Delivery Service

Great cannabis delivery customer service increases the chances customers spend more money –

Cannabis delivery customer service is the driving force behind your retail location’s success. Going above and beyond the expectations of your customers is sure to keep your retail operation as a standout choice, which creates customer loyalty while increasing the overall outreach of your location. Word-of-mouth marketing is highly effective and top-notch customer service will definitely spark the conversation between customers and friends.

Make sure that you’re creating an experience that’s tough to forget by implementing these 5 customer service best practices into your daily operations.

Fun facts, solid information.

WebJoint’s resource guides keep everyone from operators to consumers up-to-date on regulation changes.

Providing great cannabis delivery customer service starts with giving customers every reason to come back. The other is by ensuring that you have consistent branding throughout the entirety of your operation. Having a team that carries forward an attitude that looks to blow your customer’s mind each time they walk in is one way to rise to the top. Operating with the attitude of being able to provide your customers with accurate and new information every time they visit, not only shows your attention to detail with recent developments, but can make your location a centerpiece for educational content.

Providing your customers with information on where the product they are interested in comes from, who grows it, extracts it, and the brand’s core values is important to providing a customer experience! Facts on the brands you carry are easy to attain and show a deeper appreciation for the impact that a product may have on an individual’s life.

Customers go to dispensaries for a particular experience as much as they visit to purchase their favorite brand’s product. Being able to improve their connection to the industry in a way that provides them with some sort of educational value goes above and beyond seeing them as a means to an end—and believe me, they’ll know it!

 

Create a customer relationship, not just a transaction.

Repeat customers are the backbone of your CA cannabis delivery service.

Providing your customer with new information that’ll either improve or reinforce their understanding of the way the cannabis industry works is one way to stat to build a relationship with that customer. Other ways that are effective, begin with understanding why they are in your retail location to begin with. Is it a medical reason? Recreational enjoyment? First-time consumership that looks to dive into the world of legal cannabis?

Customer retention gives your cannabis delivery the upper hand as you have the ability to track purchase habits and follow up with the results or improvement of conditions the a customer may be treating in a medicinal way. In recreational cases, a customer relationship might touch upon new products that align with the customer interests.

Stay on top of it and keep notes on customers in order to engage them in a raw, human-to-human way

 

Maintain a welcoming environment for your cannabis delivery service.

Customer success comes down to consumers feeling like they are a part of your retail family.

We’ve previously covered the importance of branding your delivery service in a way that creates an environment that is welcoming for each customer; now let’s touch upon a few other important aspects.

Your overall branding starts with the logo that you create and the relationship between your logo and the core values of your company. With that being said, having a logo is more important than just creating something that looks good and has little-to-no thought process behind the meaning. From the logo to the aesthetic appeal of your location with color palette, furniture, and apparel, creating an environment that is easy to understand has a significant impact.

Music that fits the “vibe” of your location is one way to work on the subconscious level of the consumer, allowing for the energy in the room to stay high and positive. Your location’s vibe is everything and little factors add up to provide big value.

Be sure to keep branding consistent and take the time to think about the meaning behind selected colors, music, and furniture.

Great cannabis delivery customer service involves following up with your customers!

Suggested cannabis products are a collective effort. Consumer feedback is key to a successful operation.

Understanding what customers are looking for starts with engaging your customer in a way that creates an open line of communication. Following up with customers and potential clients isn’t just an effective sales method, but shows that as a fellow community member in the cannabis space, your staff is paying attention to the important aspects of providing alternative medical and recreational choices to the general public.

Use patient data and purchase history to your advantage from a point-of-sale that provides you with accurate sales reports on-the-fly. Following up to make sure that what your customer purchased the last time they were in was satisfactory, will make your customers understand that you care about their overall satisfaction.

Personal relationships and connections to your customer base raises the bar for competitors in your area while maintaining and improving customer relationships.

 

Keep your menu up-to-date.

Moxie 710’s eCommerce provides real-time information on available products.

There is a multitude of ways to negatively affect your cannabis delivery customer service. One of the top ways to disappoint a customer is to lack the item they are looking for. This means that updated online menus are an absolute must while giving your customer the ability to order directly from your website.

Unconverted sales due to low stock are not only easily avoidable but are one way to deter your customers from returning to your location. Retail locations that are able to get what a customer wants, time and time again, provide a seamless experience while capitalizing on consistent revenue. Maintain an eye on the level of your menu items and convert sales by being able to fulfill requested orders.

The facts are simple: you disappoint customers when they visit your store & you can’t provide what they want—stop this problem in its tracks and be sure to keep an accurate menu of items in stock.

 

Customer loyalty matters.

Creating customer loyalty for your retail operation comes down to curating an experience for your customers each time they visit. In a world where cannabis brands are getting set to take over the entirety of marketshare, standing out as a location that provides an unforgettable experience for the customer is pertinent to the success of your delivery service!

What’s your take on providing the ultimate cannabis delivery customer service?

Comment below!

Related: A Definitive Guide to Compliance — California Cannabis Dispensaries

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6 Ways Cannabis eCommerce Can Increase Sales for Your Delivery

Cannabis eCommerce shops are popular now more than ever. 

Going direct to consumers with a cannabis eCommerce shop is growing in popularity. Having a delivery service automatically gives you an upper hand in being able to convert sales as you can provide a quick and efficient way for consumers to get their favorite cannabis products. Having a website is critical to the success of your delivery service. Websites are the bread and butter of raising awareness around your brand and you know what they say, “nothing escapes the internet.”

As a delivery service, your primary goal is not only to make money, but to streamline the way that a customer places orders. Think about it—it’s incredibly rare for someone not to have a mobile device that they use to buy things on. Whether that is clothing, food, or cannabis. On average, delivery services with a website are capable of producing a 20% increase in sales. Why?

 

Online Ordering Creates Increased Sales

WebJoint’s clients have the ability to take orders directly from their .com website.

Online ordering is hands-down the easiest way of getting the goods that you are looking for. The digital age has centered online ordering as the go-to method for making sales. The reason Amazon seems to have “taken over the world” is because of how quick and painless it is to use their website.

Cannabis is no different and as a delivery service, being able to take orders online increases the amount of sales that you can process which means that you are bringing in more money than you previously were capable of. E-commerce helps give customers more access to cannabis goods while streamlining the purchasing process.

Related: 7 Questions to Ask When Purchasing Software for Your Cannabis Delivery Service

 

Purchasing Habits Can Be Tracked

WebJoint’s POS works to give you cannabis analytics that are accurate and easy to use.

What you do with sales data matters. Setting up a website for your delivery service comes with positives that extend beyond increasing the amount of orders that you can process. E-commerce allows you to track data points such as the average amount that your customers spend, how frequently they are purchasing products, and what they are purchasing.

Using this data to improve your day-to-day operations gives you the ability to analyze what changes need to be made to your inventory and more importantly, give you a fool-proof way of adjusting your marketing tactics. It’s a fact that retaining a customer is easier than finds getting a new one so be sure to use your sales data to re-market to specific customer groups.

Related: Using Data to Maximize Cannabis Delivery Service Efficiency

 

Customers Know How to Contact You

Why make your customers guess about business hours, product details, and general questions?

A big problem with the majority of delivery services is the inability to be contacted by consumers that have questions about products, setting up delivery, and overall general communication. By having a website, clients no longer have to wonder about how to communicate with your business. This means that customers can experience a heightened level of customer service and choose your delivery service over a competitor’s.

If customers can’t contact you with questions, chances are they are moving onto the next delivery service that carries the same products that you do—make sure that you retain these customers by providing them with the necessary ways of contacting you. Common methods include a hotline, text messaging, and having a chat widget directly on the website.

Related: Growing Your Manufacturing Business by Aviva Spectrum

 

Your Delivery Service Can Be Found on Google

Cannabis delivery services found on Google are capable of servicing consumers in a consistent way.

It’s safe to say that the majority of the population knows how to use google for internet searches. By having a website, you can be sure to show up in these searches and work on the SEO of your business. SEO relates directly to your website’s ranking in google searches and believe it or not, this is an incredibly useful tool that a website provides you with.

Raising brand awareness starts with your website and funnels into social media that can then be used to link to your website and begin taking orders. Having a loyal following is sure-fire way of rising to the top!

 

The Internet Has a Global Reach

Cannabis is a global topic of discussion – don’t miss out on becoming a top-notch delivery service.

The internet is an international database of information. Take advantage of the fact that websites can be seen from anywhere around the world by establishing a website that highlights your core values, best practices, and tells your company’s story. Control the narrative of your company and show the world that your delivery service is a top-notch choice that everyone should strive to be like.

 

Free Cannabis eCommerce Shops Eliminate the Barrier to Entry

Your website is the key to cannabis delivery service success!

If cost is prohibiting you from creating a website, rest assured in knowing that free website builders are available to use! Although there may not be a severe level of customization offered with free services, having a basic website is better than not having one at all. The barrier to entry with free sites is quite literally only relevant to whether or not you want to make the effort to create a website.

 

Don’t believe in cannabis eCommerce? You’re losing!

Falling short of the annual revenue that you want to generate due to not having a website in the digital age is unacceptable. Websites can provide you with insightful analytics, boost awareness of your brand, and give customers the tools they need to effectively communicate with you. E-commerce today is by far one of the most essential tools that you need to have in order to succeed in this industry.

Create a website and watch your business grow!

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