Cannabis Events in Los Angeles You Cannot Miss!

Los Angeles Cannabis Events Aren’t a Rarity!

This short list is nowhere near a comprehensive guide to cannabis events in Los Angeles but looks to serve as a starting point for anyone interested in the cannabis space. Each of the events listed has it’s own unique set of characteristics and promotes a way of engaging the industry that you won’t want to miss!

With one of the largest economies in the country, it’s no surprise that Los Angeles is home to the most pertinent cannabis networking events in the entire industry. With big-name influential figures and emerging brands that are taking the industry by storm, networking in Los Angeles is sure to produce results that you never thought were possible. Looking to connect with fellow colleagues? Be sure to check out these 3 cannabis events to get a full scope of what the industry looks like “on the ground.”

I. Blunt Talks

Location: Varies by month.

Hosted by one of the industry’s highly respected & connected individuals, Sam Zartoshty & Paragon, Blunt Talks definitely takes the cake when juxtaposing networking events that occur in Los Angeles. Paragon is a company that provides a way of recruiting talent for the cannabis industry that uses proprietary technology to eliminate race, class, and gender discrimination throughout the hiring process. Discrimination runs rampant throughout a multitude of industries with cannabis being no different—and Paragon wants to change that.

Running with a similar format to the educational “Ted Talks” held around the world, Blunt Talks capitalizes on a plethora of talented individuals that represent various sectors of the cannabis industry. Previous speakers include figures like Christopher Dell’Olio (WebJoint), Matthew Morgan (Reef Dispensaries, Ignite Cannabis Co.), Mario Sherbinski (Sherbinskis), James Victor (James Henry SF), Kimberly Dillon (Papa & Barkley), and Nick Kovacevich (KushCo Holdings). Each event is sure to provide you with new information about the status of new projects in the industry while bringing light to the current state of the industry.

You’ll want to arrive early to network before the event begins and enjoy booths arranged by brands that highlight their products. Blunt Talks is typically an open-open-consumption event so don’t be surprised when you see someone openly smoke a vape or spark a blunt. If you’re worried about running late, don’t fret! Blunt Talks usually has a pair of speakers start the evening, followed by a brief networking break before continuing with another pair of speakers—following this format until the evening is over.

Don’t be surprised to see this event travel to San Francisco and Colorado! Paragon Space and Bevel have been the recent homes of Blunt Talks, but other events have been held in various art galleries and collaborative spaces. The vibe of this event is definitely one you need to experience in person to get a full understanding of just how many thought leaders can be placed in one space.

Bring a few business cards, a notebook, and plenty of smiles to share with thought leaders in the industry! Blunt Talks is easily one of the best, most accessible cannabis events in all of Los Angeles.

Related: A Definitive Guide to Compliance — California Cannabis Dispensaries

II. Soil to the Oil: Terpene Training w/ Kristen Yoder

cannabis oil to the soil

Kristen Yoder on Purple Haze Radio at the Cannabis World Congress Business Expo (CWCBE) in Los Angeles.

Location: WeWork, Varies by month.

This is an event that will change the way you understand cannabis science…forever. Bring a pen and your favorite notepad as Kristen Yoder gets ready to rock your world with information on cannabis terpenes! Using the normalized terms for categorizing cannabis—Sativa, Indica, or Hybrid? Think again—Kristen Yoder will be sure to change the way you talk about cannabis.

With a LinkedIn network of over 20,000 meaningful connections and over 10 years of experience in the industry, Kristen Yoder is at the top of cannabis influencers. If it’s a part of the supply chain, she’s been involved with it. Kristen has taken pride in “calling out” brands & companies for dispersing false information and propping up the cannabis industry as a “green rush.” She makes it clear that the soul of the industry departed with the implementation of Prop 64, which legalized cannabis and in her opinion, has made consolidation the go-to business model for the industry while ignoring what has grounded cannabis forever – culture. Within the last year, Kristen has propped herself up to be the CannaBS Detector, starting a podcast to discuss the granular details of a post-legalization market.

What you’ll get out of this workshop/networking opportunity is not only an educational breakdown of terpenes in cannabis but an overall incredible educational experience that is lead by a high-energy, passion-driven cannabis veteran who isn’t afraid to voice her opinion. This event is typically small in scale, allowing for intimate discussion to take place with like-minded individuals who are interested in the way that cannabis works in correlation with the human olfactory system.

You can expect to be in the same room as fellow entrepreneurs, business owners, investors, budtenders, dispensary managers, compliance officers, attorneys, you name it! Get your questions ready and ramp up for a classic workshop on one of the most underrated aspects of cannabis—terpenes!

Check out Kristen’s content by visiting her website or engaging her on LinkedIn.

Related: 7 Questions to Ask When Purchasing Software for Your Cannabis Delivery Service

III. Cannagather LA

cannagather LA

Cannagather LA’s first event drew a crowd of over 170 attendees including a Keynote Speech by Nicholas Kovacevich of KushCo Holdings Inc.

Location: The Riveter, Santa Monica

Cannagather is home to a monthly meetup that focuses on connecting cannabis professionals from around the world. This event is held around the nation with chapters in states such as Colorado, New Jersey, Massachusetts, New York, and Washington D.C.. Topics range from marketing tactics to investment insights and overall cannabis uses with respect to business. Led by Baker Technologies‘ Rico Tarver, Cannagather’s first event in Los Angeles hosted over 170 attendees with brands such as Nuvata highlighting their product prior to hitting market shelves.

If you’re looking for information on a specific topic, be on the lookout for keynote speakers that pertain to that subject. Cannagather’s format is not a panel-like discussion, opting for a few individual presentations followed by a central keynote speech to round out the evening’s festivities. You can expect food, drinks, and a whirlwind of conversations being had throughout the entirety of the event. Similar to Blunt Talks, Cannagather is grounded in industry education for all in attendance. Whether you are a cannabis industry veteran or just getting your feet wet, this cannabis event is sure to provide you with value.

Tickets for the next Cannagather can be found here.

Related: 3 Basic Details to Know About the Brands Your Cannabis Delivery Service Carries

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Cannabis Delivery Service Data Points to Study

Numbers don’t lie – your cannabis delivery service data is your source of truth.

Nothing makes that more clear than being able to skillfully dissect the cannabis delivery service data that your point-of-sale partner provides you. Information from these reports can not only give you raw data, but the metrics provided should be used in a way that helps shape future decisions on day-to-day business operations.

Measurable data gathered at your retail dispensary can be used to track everything from transactions, web & marketing metrics, to customer information and inventory turnover rate. Maximizing the potential of this information is the best way to improve ROI and use indisputable tools to give you an edge on the track to success.

But what data should you be studying? Let’s cover the important reports that you should be using to make your dispensary and staff run at full strength!

How are you using your cannabis delivery service data?

Examining customer behavior such as purchasing trends and top-selling products helps to optimize daily operations.

Checking in customers is not only mandatory but is an easy way to start measuring data points. Customer info is the easiest group of data to track. This information can give your dispensary a solid figure on the average number of customers per day as well as the median age and geographical location they represent.

Median age and geographical location can help steer your next marketing tactic and give you context on what is truly effective. Email subscriber lists, landing pages, and text blasts can be influenced by this data and inspire new ideas to bring in customers. Perhaps you’ve wanted to try something new and haven’t because you aren’t fully confident in the results—use data to make an informed decision!

The possibilities of median age, geographical location and income lining up to give you an advantage on qualifying metrics is extremely high and almost fool-proof! Your marketing material may need to cater to a certain customer persona rather than approach the situation from a broad perspective.

Critical thinking and analysis of your customer data could be the difference between a hit or miss in your location—don’t miss the opportunity to build customer loyalty from the get-go!

Related Post Using Cannabis Delivery Data to Maximize Efficiency 

How can METRC-integration be used beyond just reporting?

WebJoint is METRC certified and can produce all mandatory seed-to-sale reports.

Don’t overlook METRC data!

There are circulating discussions on the difficulty of METRC-integration due to the fact that up until this year, cannabis has been dealt with in a paper-only fashion. Add strict timelines for mandated sales reports and live inventory that keeps seed-to-sale information into the mix and what you end up with today, is a massive database that should be used as a vital tool to your business’ success.

Taking an active effort in reporting to METRC not only keeps your location(s) compliant but helps illustrate the buying patterns of customers. What this does for your business is allow you to build stable relationships with cultivators, distributors, and microbusinesses that are in high demand. In turn, you are able to keep products in stock that continue to bring monetary value to your business and enjoyment to your customers.

METRC is oftentimes thought of only in terms of the mandatory reporting that needs to be done for inventory and not for it’s potential on the information it can provide on the availability of products, inventory you currently have, and ways to maximize profitability by tracking fast-moving cannabis goods.

Data on fast-moving product can help give the “green light” on increasing the stock of that product while red flags can be raised on products that sit for a long time and don’t convert into a sale in a timely fashion. Forecasting demand of these products can make collaborating with distributors and brands that much easier, making profit a figure of central importance!

The anticipation of sales helps give you an edge on the necessary liquidation of stock while maintaining an outlook on the recent trends in the market. As data generates a visual approach to inventory management, METRC gives you the tools necessary to be proactive to the marketing of retail services.

Seeing as though METRC makes it mandatory to report each change of custody for cannabis products, it inherently allows you to have instant access to all information regarding your products, effectively consolidating it and placing it at your fingertips. Wondering where there is monetary value in your inventory that can be converted into a sale? Pull the data from METRC and maximize ROI on each product of your stock!

Are you tracking sales reports?

WebJoint’s sales reports give our retail clients the necessary insights to optimize day-to-day operations.

In the age of data and legal cannabis, there is no reason to ignore what the numbers are telling you. Customers have the ability to indirectly show you what they want and don’t want through the data that you are collecting on each purchase.

Purchase history for customers is a vital metric to look at closely as it reveals (without having to do a lot of work) patterns on an individual basis. Tracking every purchase made, when the customer purchases it, the amount of times a customer chooses that product, and the amount of revenue created from repetition paints a clear picture that ought to change the way operations take place.

Peak hours and purchasing habits within these peak hours are a way to analyze what the next promotion should be and when the promotion should be offered which keeps your income steady and makes the most of foot traffic being created. Sales reports and peak purchasing periods could be the difference between an average day and a great day of business.

Giving your budtenders an advantage by being able to look through a client’s history may help inform them on suggestions to make and tap into facilitating an environment that promotes customer loyalty.

Improving a customer’s experience with your dispensary data points makes your job a little easier, centers your customer’s wants, and results in overall increased revenue. Making your customer feel important every time they step into your facility should be a top priority and what better way to do this than by making it obvious that you care about their prior choices?!

Data really matters!

There are little shortcomings that result from being able to track every data point that relates to your dispensary. In fact, data is one of the most powerful tools at your disposal and makes your job of maintaining a steady stream of revenue a whole lot easier! Pay attention to the numbers, make projections based on what you see, and spend more time processing orders as a result!

Are you tracking customer information, using METRC to its full potential, and making sales projections based on previous purchase history? What data metrics are you tracking and implementing into your daily operations? Be sure to comment and get the conversation started with the rest of the industry!

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