WebJoint x Dave Soko, CEO of SōKO Cannabis Creations & the SōKO Cannabis Ball

16 Apr

SōKO is rooted in fashion & cannabis, resulting in a luxurious look & feel.

The name Soko is my last name but the origin of the brand originally came from wanting to create a luxury lifestyle brand. Social Responsibility is one of SōKo’s core values and is the base of the brand’s identity. We recognize that the philosophy of “sustainable value” is at the heart of our management policies and our corporate conduct. This means that we have implemented a process to integrate social, environmental, ethical, human rights and consumer concerns into our business operations. Our business model is designed to provide our customers with the highest quality products, made entirely in California in a responsible manner.

SōKO Cannabis Creations offers a wide variety of CBD products in the SōKO Culinary Line

We just launched our SōKO CBD line in Ireland, Scotland, and England so continuing the brand’s vision not just in the U.S. but also globally. Global and nation-wide expansion is our focus for the next 3 years. We are starting to produce the SōKo Cannabis Ball in Miami and Las Vegas and will even host a SōKO Ball in New York City sometime within the next year or so. Our hemp clothing Swimwear line is ready to launch at the upcoming Cannabis Ball in San Diego. Partnering with the right people to advance our vision is pertinent to the success and delivery of our products to the public.

SōKO takes aim at a multiplicity of demographics while educating the everyday consumer with educational pieces such as this one.

Female millennials to older generation men all appreciate the brand. We are a top-shelf brand which means it is more expensive than others. However, since all of our products are organic and GMO certified, it means that they are more expensive to produce higher-end SōKO products. Our packaging definitely attracts a consumer who appreciates high-class products.

SōKO mends the gap between fashion, luxury, and mindful healing.

All of the above and then some. Social media is incredibly important! Our branding is superior to most, if not all other brands out there so reinforcing visual imagery, throwing events, and giving consumers hands-on and tangible experiences are the best ways for us to market. When you produce a great product, word-of-mouth comes hand-in-hand and then becomes influential marketing. People will actually sell the product for us by telling everyone they know how well SōKO works, tastes and feels! Having relationships with respected companies like WebJoint also helps elevate the brand and reinforces consumer confidence. We were nominated for Brand of the Year in at the 2018 California Cannabis Awards but didn’t win due to lack of funding to support popular voting. We hope that this year we get another shot at an opportunity for Brand of the Year at the 2019 California Cannabis Awards. SōKo is self-funded so we are going against big brands but hope to have a Cinderella-story ending.

When coming into the cannabis industry, especially as a fashion-forward company we wanted to be different. I was turned off by going to the same cannabis events, with the same people and the same guests… so I started the SōKO Cannabis Ball. By having an event that offers runway fashion, body art, culinary tastings, dance music and an opportunity to put a tux and ball gown on, the SōKO Cannabis Ball aimed to blur typical lines. So many people who have attended and have had amazing, memorable times had no idea that it was a “cannabis event.”

[siteorigin_widget class=”WP_Widget_Media_Video”]

SōKO’s Cannabis Ball was featured in Sensi Magazine! Credits: Sensi Magazine

This is a good question. People should not be ashamed or criticized by others in society or by government bodies. The benefits of cannabis have not only been suppressed but actively erased from history. Giving people an opportunity to embrace the goodness, the culture, and the health benefits of cannabis is crucial, especially at this point in time. We wanted to show the judgmental people out there that “yes, we can have a fun, classy and sexy event based around cannabis.” I was ready and prepared to go to jail on the night of our first Cannabis Ball before cannabis legalization. We were doing something that was never done before in the public light. I was confident that we could pull off a show where people came dressed up, took pictures on the red carpet with our runway models, and created an atmosphere of classiness and luxury for all who attended. I wanted to erase the negative stigma of cannabis forever.

The 2018 High Times Biz Bash was sponsored by SōKO Cannabis Creations, Advanced Nutrients, and many more as THE MJBizCon after party. Source: High Times

I wanted to give the cannabis industry a facelift by becoming the “Gucci of Cannabis”. We consider SōKO to be influential, innovative and progressive as we are reinventing a wholly modern approach to the cannabis industry. Born out of a unique collaboration between artists, fashion, and cannabis experts comes SōKO Cannabis Creations. We represent the pinnacle of craftsmanship, unsurpassed quality and attention to detail, further reinforcing SōKo’s position as one of the world’s most desirable cannabis brands.