Having a comprehensive and effective digital marketing strategy is crucial to the success of your cannabis delivery service. Your cannabis delivery doesn’t have the luxury of having a brick-and-mortar dispensary on a busy street for consumers to shop at. Your shops are virtual; you rely on your eCommerce website to facilitate delivery sales. For this guide, we’re partnering with CannaVu to give you a breakdown on what digital marketing is, how it works, and how to effectively run your first digital marketing campaign to scale your delivery service.